Home

Best Partnership of the Year by SportBusiness Award – Shortlist announced

Manchester City and SAP, FC Barcelona and Beko and Liverpool FC and Standard Chartered are the innovative sponsorships shortlisted for the inaugural Globe Soccer Best Partnership by SportBusiness Award.

The award will be presented at the glittering Globe Soccer Awards in Dubai on December 19 which recognises excellence across world football and regularly attracts the world’s greatest players and coaches.

The award for Best Partnership of the Year by SportBusiness Award is designed to reflect the role of both parties in creating successful sponsorships, with the award presented to both the winning clubs and brands.

It recognises deal-making, innovation, creativity and best practice in partnerships against key criteria. These are: Length of partnership and its enduring appeal; examples of creativity in activation to engage with key audiences; results against stated objectives.

A panel of specialist SportBusiness writers and analysts as well as independent industry experts drew up an initial list of six nominees using source information, including data drawn from SportBusiness Soccer, the recently-launched sponsorship strategy tool built around the most comprehensive database of soccer-based sponsorship deals, durations and values ever assembled.

The shortlisted nominees were considered to have demonstrated a strong synergy between club and brand and taken a truly creative approach to creating and delivering campaigns which enhanced the effectiveness of the partnership.

This marks the 11th edition of the Globe Soccer Awards and the first time that excellence in the business of sport has been recognised.

SportBusiness chief executive Roberto Dalmiglio said: “We are proud to be part of the event and to be presenting an award which reflects the high standards in today’s multi-billion-dollar football industry.

“We have long-served clubs and their partner brands through our data and editorial products and, with the recent launch of SportBusiness Soccer, it is particularly appropriate that we should support an award which celebrates great achievement in the field.”

For a closer look at the partnerships, please click here:

Most recent

Former professional footballer has been appointed as sporting director for Aston Villa Women

Andrew Collins, chief executive at Mailman, and Shoto Zhu, founder and president of Oceans Marketing, talk to SportBusiness Asia senior analyst, Kevin McCullagh, about how the Chinese sports industry is…

Ben Cronin looks at Advance Publications and Orkila Capital's recent acquisition of Ironman, and how it will be looking to capitalize on the event despite much of the audience and participants of the mass participation series being under lockdown.