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BBN拿下ESL和DreamHack多国转播权

传媒商Blake Broadcasting(BBN)与ESL和DreamHack达成多年协议,将在美国、加拿大和除中国外的亚洲地区转播电竞赛事。

(Photo by Cooper Neill/Getty Images)

上述协议的时效从2020年3月到2023年7月,在此期间,BBN将通过旗下的CBNN频道和一个OTT流媒体平台转播相关赛事。CBNN将成为唯一转播ESL《反恐精英:全球攻势》职业巡回赛、英特尔极限大师赛《Dota 2》、ESL One、ESL职业联赛、DreamHack大师赛和公开赛的上星频道。

在直播业务外,CBNN还计划播放比赛精彩集锦、新闻和人物专访。BBN和ESL称,双方会携手通过有线电视、卫星直播和OTT平台,把电竞赛事带进美国、加拿大和亚洲的千万家庭。

BBN首席执行官、CBNN创始人鲍勃-布莱克表示,这次合作会让CBNN成为“中国之外最大的电竞电视转播商”。

ESL首席商务官托马斯-施密特补充道:“我们和BNN合作,是为了向主流观众推广电竞节目,同时又不放弃我们原先的网络观众群体。”

ESL和DreamHack的母公司是总部位于瑞典的现代时代集团(MTG),该企业于近期改组了DreamHack。

全新的DreamHack Sports Games将致力于打造各类联赛,推出与赛事相关的节目,机构负责人为Peter Nørrelund。Nørrelund自2018年起担任DreamHack联席CEO兼执行副总裁和节目开发部主任。此次改组中,DreamHack还任命Team Marketing前媒体版权营销主任Roger Lodewick为联席CEO。

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