London, UK – 5th November 2019
Getty Images, a world leader in visual communications, has been announced as Category Partner of the brand-new Creative Content Award, which will debut at the Sport Industry Awards 2020 in April.
Covering over 50,000 sports events a year, Getty Images will bring their award-winning photographers and expertise to the Sport Industry Awards 2020, ensuring that every angle of the industry’s biggest night of the year is captured.
Similarly, Getty Images – who partners with many of the most significant sports leagues and governing bodies in the world – will lend their name to the Creative Content Award, which honours the enigmatic and exciting multimedia work of the industry.
The category, born out of 2019’s Film Content Award, was introduced to reflect the evolving world of creative content and the proliferation of communications across different platforms. Welcoming submissions from imagery, video, audio or design, the Award will honour anyone who is using creative content to engage with its audience in an effective way.
The new agreement is part of a long-standing relationship between Sport Industry Group and Getty Images.
Eugene Cariaga, Getty Images Senior Director, Sport & Entertainment said:
“We are proud to be long term partners of the Sport Industry Awards and we’re delighted to be joining this new and exciting category moving forward. As a world leader in visual communications, we pride ourselves on our creative offering to all clients, and this Award allows us to celebrate the very best content out there in sport. The process promises to be an interesting insight into how organisations are adapting to the evolving world of creative content and we very much look forward to the evening and honouring the winner.”
Alex Coulson, Sport Industry Group Managing Director added:
“Getty Images is an unquestionable leader within the creative content space, and I can see no greater alignment than them partnering with us to honour the incredible pieces of work being published across the industry. The refreshed category is designed to honour the multitude of different platforms that are now being used to create exciting, engaging content that delivers against an organisation’s goals. It’s an exciting category, and we’re certain to get some fantastic entries that push the boundaries even further this year.”