Major League Baseball’s Seattle Mariners are examining the future of the season ticket, and seeing how they can offer fans more flexible options to watch their team.
Our latest on Covid-19
Round-Up: Tokyo Olympic volunteer training restarts, Indonesian football postponed, NZ Golf Open cancelled, and more
Online training sessions for volunteers at next summer's Tokyo Olympics and Paralympics have resumed following a roughly eight-month suspension due to the Covid-19 pandemic - Japan Today
Germany and Switzerland reintroduce spectator ban following Covid spike
Spectators will once again be banned from German and Swiss sports stadiums after the national governments in both countries reintroduced the measure to curb a spike in Covid-19 cases in both countries
MLB makes big ticketing shift with new refund policy
The league makes a historic shift to allow refunds on games lost to Covid-19, creating widespread ripple effects across the industry. US Editor Eric Fisher reports.
Diamondbacks’ Hall seeks to forge new future for Chase Field
After gaining the legal right to look around Maricopa County for a new stadium, MLB club now focusing more of their efforts on current facility
Manfred concerned over MLB’s ability to have attending fans in 2021
MLB commissioner says ongoing issues surrounding Covid-19 creating uncertainty
Fan interest rises for World Series tickets
Ticket resale market prices rise for MLB championship event
Japan to ‘test anti-virus measures’ at nearly full stadium
Japanese authorities will evaluate procedures to prevent the spread of Covid-19 at events with large numbers of spectators using a series of near-capacity professional baseball games later this month
Yankees’ Steinbrenner says prospect of fans in 2021 still uncertain
High-spending club says it suffered largest financial losses in MLB
Guy-Laurent Epstein | How technology is driving Uefa marketing
In the latest video interview from SportBusiness, Uefa marketing director Guy-Laurent Epstein reflects on the ways in which the governing body has engaged with partners and fans during a year which has seen its major club competitions delayed and international competitions postponed.
Euroleague strives to regain momentum after losing a season to Covid
Barring another Covid-related disaster, EuroLeague's overall revenue will bounce back to about €70m in 2020-21.
From old-school to digital dealing – How Content Arena is supporting sports media’s choking rights market
In spite of an increase in demand and a greater volume of content being available, "the market for trading rights is old-fashioned"
Yahoo Sports looks to operate at center of emerging sports industry trends
Verizon-owned digital sports media outlet looks to be aggressive in areas such as legalized wagering, 5G mobile networks, and virtual reality. Yahoo Sports general manager Geoff Reiss discusses the company's efforts with SportBusiness US Editor Eric Fisher