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Mariners seek to forge new ticketing ground with Flex Membership plan

T-Mobile Park in Seattle, Washington, home of Major League Baseball's Seattle Mariners, who recently introduced what they bill as baseball's first fully flexible season ticket

Major League Baseball’s Seattle Mariners are examining the future of the season ticket, and seeing how they can offer fans more flexible options to watch their team.

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In the latest video interview from SportBusiness, Uefa marketing director Guy-Laurent Epstein reflects on the ways in which the governing body has engaged with partners and fans during a year which has seen its major club competitions delayed and international competitions postponed.

Barring another Covid-related disaster, EuroLeague's overall revenue will bounce back to about €70m in 2020-21.

In spite of an increase in demand and a greater volume of content being available, "the market for trading rights is old-fashioned"

Verizon-owned digital sports media outlet looks to be aggressive in areas such as legalized wagering, 5G mobile networks, and virtual reality. Yahoo Sports general manager Geoff Reiss discusses the company's efforts with SportBusiness US Editor Eric Fisher