To access this content requires a subscription
Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com
SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Super Bowl | How Courtyard and USAA are activating around the NFL game
As the NFL championship game on February 5 nears, Barry Wilner takes a look at how brands are planning to activate around Super Bowl LI.
London is just the start of the NFL’s plans for global domination
Mark Waller, executive vice-president, international and events at the NFL, hopes for a London-based franchise by 2022
Raiders sell out PSLs in new Las Vegas stadium
Revenue from licenses nearly double original projections
NFL finishes 2019 regular season up 5 per cent in US ratings
Audience boost is second in a row after two years of decline, and comes despite poor team performance in top three markets
Raiders leave Oakland on low note ahead of Las Vegas move
The National Football League's Oakland Raiders left their Northern California locale on a low note after losing 20-16 to the Jacksonville Jaguars in the team's final home game in the Bay Area ahead of…
US Dept. of Justice charges 10 former NFL players in alleged health care scheme
Group of players accused with filing extensive series of false claims for reimbursement
Teams in prime US travel destinations mine tourists for ticket sales boosts
Rick Snider looks at how pro teams in key US markets are engaging tourists in order to boost attendance numbers.
Ex-adidas marketing chief McCammon wants to make Excel Esports a ‘truly British’ product
The appointment of adidas’ former director of global marketing Robin McCammon to the role of chief commercial officer at UK-based esports organisation Excel Esports, announced in January, appeared to b…
2020 Youth Olympics give Lausanne chance to take lead in driving ‘new Games’ era
Lausanne is home to dozens of sports organisations but, until recently, its event-hosting capabilities and ambitions have been relatively modest. How will the 2020 Winter Youth Olympic Games change the landscape? Bradley Rial reports.
‘Our ambition is to have the two best teams in the world’ – why OL Groupe has taken over Reign FC
The NWSL is entering a new era in 2020 following the takeover of Reign FC by OL Groupe, the parent company of French women’s soccer team Olympique Lyonnais Féminin. Bob Williams spoke to new Reign FC COO Vincent Berthillot about the strategy behind the move.