Football has embraced social media in a huge way, but will its focus on digital technology undermine grassroots participation? Frank Dunne asks if the game is in danger of eating itself and looks at what Uefa is doing to prevent this.
Exclusive | Jorge Mendes: Why agents are ‘an essential part of football’s market dynamics’
SportBusiness speaks to Jorge Mendes about his role as a football agent and how it has developed.
‘Stop broadcasting, start interacting’ | The importance of digital engagement during sport’s shutdown
Adam Nelson speaks with a range of experts from across the digital space about how rights-holders and clubs can utilise digital content to both engage fanbases and provide a platform for their sponsors during the Covid-19-mandated shutdown.
Recast makes UK football move with Hibs content deal
Recast, the new direct-to-customer video platform that operates on a micropayment basis, has signed one of its first football clubs to a content-sharing agreement in a deal announced with Scotland’s H…
Malaysian Football League launches first app
The Malaysian Football League is set to release its first domestic football app, which is to be named Shoot!
OneFootball rights strategy focused on markets with established customer base
The strategy adopted by OneFootball in acquiring live rights is firmly based on opportunities in markets where the football-based media platform has already established a strong customer base through its…
Atlético Madrid hires Sportfive to boost market presence in China, North America
The Sportfive agency has been mandated by LaLiga outfit Atlético de Madrid to increase its market presence internationally, most notably in China and North America.
23 Capital starts up again as Traub refocuses efforts on football
Covid-19 disrupted 23 Capital’s business more than most other football financiers, nixing the sale of a majority stake in the company. Now, co-founder Jason Traub is looking to press ahead after a tough year at the office. Callum McCarthy reports.
NBA gains more sponsors than it loses in year after the shutdown
The NBA signed up more sponsors than it lost after the shutdown in March 2020
Innovation and safety around the ‘NBA Bubble’ enhanced the league’s reputation
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Saudi Arabia pitches to be development centre for football industry as part of Asian Cup bid
Saudi Arabia's bid to host Asia’s continental football championship, the AFC Asian Cup, in 2027 contains a broader plan to become a centre for learning and development for the Asian football industry. Tom King reports.
The SportBusiness Finance Weekly Podcast | SeatGeek’s Russ D’Souza on the return of fans to live events
In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Russ D'Souza, co-founder and president of SeatGeek, and also discuss the emergence of ViacomCBS streaming service Paramount+ and the rise of athlete investment vehicles.