Football has embraced social media in a huge way, but will its focus on digital technology undermine grassroots participation? Frank Dunne asks if the game is in danger of eating itself and looks at what Uefa is doing to prevent this.
Our latest on Covid-19
Karamarinov: Insurance covered ‘nearly 100 per cent’ of Paris 2020 cancellation costs
Dobromir Karamarinov, the interim president of European Athletics, has revealed the federation’s insurance policies covered ‘nearly 100 per cent’ of the costs associated with the cancellation of this …
Rescheduled Masters hit by weather delay just 25 minutes into opening round
The rescheduled Masters tournament at Augusta National got off to an anti-climactic start with play suspended at 7.35am ET due to inclement weather, including rain and lightning
‘Stop broadcasting, start interacting’ | The importance of digital engagement during sport’s shutdown
Adam Nelson speaks with a range of experts from across the digital space about how rights-holders and clubs can utilise digital content to both engage fanbases and provide a platform for their sponsors during the Covid-19-mandated shutdown.
Matchday revenue is just one small piece of the Premier League PPV puzzle
The £14.95 price point of pay-per-view Premier League matches led to dismay from fans and sports industry executives alike, as the Premier League, Sky and BT scrambled to protect the value of pay-television. Callum McCarthy reports.
Chelsea deepens Weibo ties with strategic agreement
Chelsea FC has become the first English Premier League club to sign a strategic partnership with popular Chinese social media platform Weibo
Manchester United becomes latest club to launch TikTok channel
Manchester United has become the latest English Premier League club to launch its own channel on the TikTok short-form video platform
Sportfive to sell rights in China as Spanish national team lands on Weibo
The Spanish Football Federation (RFEF) is to launch an account on Weibo, the popular Chinese social media platform, as part of wider work with the Sportfive agency
WSC Sports strikes deal close to home with Israeli football tie-up
Israel-based automated highlights company WSC Sports has reached an agreement with the Israeli Professional Football Leagues to provide real-time video content
Pandemic pushes sport to double down on data-driven business
SportBusiness speaks with Asia-Pacific industry insiders about the increased urgency of sport adopting data-driven business practices in the Covid and post-Covid worlds. Tom King reports.
49ers helping USA Cricket to push niche sport into the mainstream
USA Cricket is working with 49ers Enterprises, the investment arm of the San Francisco 49ers, in its bold attempts to popularize the sport in the country. USA Cricket chief executive Iain Higgins speaks to SportBusiness.
Lockdown dampens Brentford FC’s new stadium celebrations
Brentford FC’s plans to open a brand new 17,250-capacity stadium this autumn have been thwarted by the Covid pandemic. Chief executive Jon Varney describes how the club is coping with the lockdown and its plans to compete on a more even commercial footing in the English Championship.
ESG benchmarking rises in importance in Asia-Pacific
SportBusiness speaks to with industry insiders in the Asia-Pacific region for their views about the adoption of environmental, social, and governance (ESG) benchmarking measures in sports and the importance ESG will have in the future.