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第54届NFL超级碗广告费用曝光,FOX要价560万美元

当地时间2020年2月2日,第54届“超级碗”将在迈阿密鸣锣开战,据报道,FOX为当天的赛中广告开价550万美元到560万美元。

当地时间2020年2月2日,第54届“超级碗”将在迈阿密鸣锣开战,据报道,FOX为当天的赛中广告开价550万美元到560万美元。

美国《广告时代》杂志透露,2019年“超级碗”,CBS的30秒广告收费为520万美元。

FOX之所以提高广告费用,一定程度上是受本赛季NFL估值上涨的影响,但其中最重要的原因是:FOX和NFL此前已达成一致,将超级碗每节广告暂停数从5次减至4次。

上周,FOX副总裁兼CEO拉克兰-默多克告诉投资者:“我不想透露具体的金额,但(我们的广告销售团队)非常确定这是‘超级碗’史上最贵的30秒广告,我们非常开心。”

拉克兰-默多克还透露,黄金时段广告位已售罄。

据报道,CBS从去年的‘超级碗’广告销售中赚到3亿零8200万美元,低于2018年NBC的4亿800万美元和2017年FOX的4亿1900万美元。第53届超级碗直播期间平均观众人数为9820万人,这是2008年以来的最低纪录。

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