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海尔否认将赞助曼联

中国家电企业海尔日前发布声明,澄清了有关海尔与英超曼联俱乐部达成每赛季7000万英镑球衣广告赞助协议的消息。

MANCHESTER, ENGLAND - AUGUST 24: Paul Pogba, Harry Maguire and Marcus Rashford of Manchester United during the Premier League match between Manchester United and Crystal Palace at Old Trafford on August 24, 2019 in Manchester, United Kingdom. (Photo by Visionhaus/Getty Images)

中国家电企业海尔日前发布声明,澄清了有关海尔与英超曼联俱乐部达成每赛季7000万英镑球衣广告赞助协议的消息。

此前,英国媒体《太阳报》透露,海尔接近取代美国汽车品牌成为曼联的新球衣广告赞助商。但海尔在周二发表声明称:

海尔集团未与曼联进行接触,更未达成任何协议。

海尔是一家全球布局的中国企业,始终践行企业公民责任。海尔长期支持中国青少年教育事业发展,已在全国捐建305所希望小学,是希望工程援建希望小学最多的企业;同时,作为2008年北京奥运会、青岛马拉松、世界水上摩托锦标赛(青岛)等赛事的官方赞助商,海尔集团将继续关心、热爱、支持各项社会公益事业。

雪佛兰和曼联有一份为期七年的赞助合约,将于2021年到期,总价值4亿零5000万英镑。据称,雪佛兰母公司通用汽车认为这份合约价格过高。通用汽车前全球首席营销官乔尔-伊万尼克在合约谈判结束后不久就离职。

曼联在最近几个赛季战绩不佳,这或许也成为他们寻找新赞助商路上的不利因素。过去六个赛季,曼联三度缺席欧冠联赛。但部分体育营销专家认为,曼联的品牌价值依然坚挺。上个月,竞立媒体(MediaCom Sport & Entertainment)全球副总裁米莎-谢尔告诉本网站:“曼联成功打造了一个内涵丰富的品牌,这让他们不用过于担心战绩不佳所造成的影响,也能解释为何近些年他们的商业收入屡创纪录。”

“众多企业依然在关注曼联,也明白这家俱乐部在全球拥有庞大的粉丝群体,商业价值惊人。作为首家举债经营的足球俱乐部,曼联如今正享受这种模式带来的红利,虽然不少俱乐部已经开始效仿他们,但曼联显然跑在了所有人前面。”

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