Home中文

名爵汽车成新一届东南亚运动会赞助商

汽车品牌名爵(MG Motor)与即将于菲律宾举行的东南亚运动会签订了一份赞助协议。

(Image Credit: MG Motors)

汽车品牌名爵(MG Motor)与即将于菲律宾举行的东南亚运动会签订了一份赞助协议。

名爵将成为11月30日到12月11日举行的东南亚运动会的官方交通合作伙伴。该协议还会覆盖一月举行的东盟残疾人运动会。

作为协议的一部分,80辆带有东南亚运动会标志的名爵汽车将被用于运载运动员和代表队往返赛事。为了庆祝赛事举办至第三十届,三款特别版汽车还会在赛事期间在菲律宾全国展示。

上月,越南电池品牌南方电池股份公司与东南亚运动会组委会签订了一份白金级赞助合同。

2017东南亚运动会在马来西亚首都吉隆坡举行。马来西亚政府为赛事拨款1.32亿美元(约1.19亿欧元),并收到了大约2500万美元的赞助资金。

Most recent

Manchester City and SAP, FC Barcelona and Beko and Liverpool FC and Standard Chartered are the innovative sponsorships shortlisted for the inaugural Globe Soccer Best Partnership by SportBusiness Award.

The success of UK sports rights owners to get more people watching live sport than ever should be an inspiration to the world, says Gareth Balch, chief executive of data-driven sports marketing agency Two Circles.

In the third of a trilogy of interviews with the Tokyo 2020 organising committee, SportBusiness speaks to Hideyo Hirata, head of the innovation promotion office and deputy executive director of technology services.

Longtime executive and industry lifer to remain leading the affiliated minors. But with MLB looking to overhaul the very notion of Minor League Baseball, the job has never been more complex