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OTT viewership is increasing steadily, but linear still rules

A greater variety of sports are now available due to OTT offerings but OTT rights fees still fall well short of those paid by linear TV companies. Eric Fisher asks how soon it will be before live streaming makes up the majority of the sports media landscape, if ever.

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In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Patrick Crakes, principal of Crakes Media. Fisher and Russo also discuss Robert Sarver’s decision to sell the National Basketball Association’s Phoenix Suns and Women’s National Basketball Association’s Phoenix Mercury, Apple’s sponsorship of the National Football League’s Super Bowl Halftime Show, the upcoming 2022-23 National Hockey League season, the debut of sports-focused investment firm Velocity Capital Management, and the infusion of Apple TV+ series Ted Lasso into the sports industry.
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Venezia FC's chief marketing officer Ted Philipakos tells SportBusiness why there is significant substance behind the Serie B club's style.
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