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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Best Partnership of the Year by SportBusiness Award – Manchester City and SAP
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.
Mark Cornish | Grassroots sponsorship is set to boom
Mark Cornish explains how investment, technology and societal demands are creating new sponsorship opportunities in grassroots sport.
Sonny Bill Williams given permission to cover up Betfred logo on Toronto Wolfpack jersey
Toronto Wolfpack superstar Sonny Bill Williams has been allowed to cover up the logo of Super League sponsor Betfred on his Toronto Wolfpack jersey for religious reasons.
League of Legends Championship Series extends Red Bull deal, partners with Alienware
Riot Games' League of Legends Championship Series, whose 2020 season began on January 25, has announced an extension of its partnership with energy drink Red Bull and a new deal with Dell PC gaming brand…
Lagardère brokers PPA sponsorship for France’s Supersevens
PPA Business School has been announced as an official supplier of the Supersevens, a new professional rugby sevens championship in France, in a deal brokered by the Lagardère Sports agency.
Red Bull Bragantino is latest Brazilian club to sign NetBet sponsorship
Brazilian football club Red Bull Bragantino has added online gambling company NetBet to its sponsorship portfolio for the 2020 season
World Snooker Tour looks to global future with rebrand
World Snooker Tour rebrand aims to mark distinction as commercial arm of WPBSA
New identity comes as tour seeks to expand further into international markets
Chinese athletes to benefit as government heads off potential for endorsement disputes in Olympic year
Regulation has limited the extent to which China’s sporting stars can capitalise on their sporting prowess via commercial deals. But recent rule changes by the General Administration of Sports offers new possibilities. Chen Yaolin investigates.
Malaysian FA pushes club privatisation but weak revenues mean state support is here to stay
Malaysia’s football clubs are to be formally privatised this year, but the journey from state support to self-sufficiency looks fraught, with questions over the future of broadcasting and sponsorship revenues. John Duerden takes a closer look.
Golf equipment business stands at key inflection point
M. James Ward speaks to golf club designer and researcher, Tom Wishon, about the shape of the golf industry with respect to merchandise.