Adam Nelson takes a closer look at how, through its sponsorship of the Women's Tennis Association, SAP's technology aims to analyse in-match performance.
Our latest on Covid-19
MLB rebukes Turner for participating in World Series celebration
League's position does not explain why player wasn't prevented from returning to field
2021 Boston Marathon postponed until at least next fall
The Boston Athletic Association has decided to postpone next year's Boston Marathon until "at least the fall of 2021" in the wake of the global Covid-19 pandemic
DP World continues to see value in sport sponsorship
Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.
WATCH NOW: Technology, fan engagement, and data – writing the new rules of sponsorship
In SportBusiness' latest webinar, top industry executives came together to discuss the role of technology, fan engagement, and data in sports sponsorship. You can watch the webinar for free here.
LaLiga clubs told to exit betting operator sponsorships by end of 2020-21
The Spanish government’s Minister of Consumption, Alberto Garzón, has sent a letter to the presidents of 25 LaLiga football clubs calling for an end to gambling sponsorships after the completion of th…
Papa John’s signs as official title sponsor of EFL Trophy
The English Football League (EFL) has signed up pizza delivery company Papa John's as title sponsor of the EFL Trophy
Serie B and Konami strike new licensing agreement
Lega Serie B, the governing body for Italian football’s second division, has signed a new licensing agreement with video game developer Konami Digital Entertainment.
CAA adds Tottenham’s Son Heung-min to representation roster
CAA Base, a division of the CAA Sports agency, has signed up Tottenham Hotspur forward Son Heung-min for exclusive commercial representation in all areas
From old-school to digital dealing – How Content Arena is supporting sports media’s choking rights market
In spite of an increase in demand and a greater volume of content being available, "the market for trading rights is old-fashioned"
Yahoo Sports looks to operate at center of emerging sports industry trends
Verizon-owned digital sports media outlet looks to be aggressive in areas such as legalized wagering, 5G mobile networks, and virtual reality. Yahoo Sports general manager Geoff Reiss discusses the company's efforts with SportBusiness US Editor Eric Fisher
Indian fantasy sports industry can surmount recent legal hurdles, say experts
IPL driving growth in Indian fantasy sports sector
Users predicted to hit 100m this year
Sector continues to face legal challenges
Venue rivalry emerges as New York looks beyond Covid-19
Bradley Rial takes a look towards the future of event hosting in New York, one of the hardest-hit areas in the US during the Covid-19 pandemic.