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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
AI: Driving the future of sports data
Stats Perform chief rights officer Alex Rice looks ahead following the creation of the newly-merged company.
Women’s Super League title sponsorship reinforces Barclays’ status as ‘financial partner of football’
Barclays global head of sponsorships and media, Tom Corbett, tells Adam Nelson why the bank has stepped up its association with football by signing a record-breaking title partnership with the Women's Super League.
French hotels threaten protest over Airbnb Olympics deal
French hotel owners have warned they will stop cooperating with planning for the Paris 2024 Olympics in protest at the new partnership between the International Olympic Committee and Airbnb
NRL’s Bulldogs sign up Hitachi as new kit sponsor
The Canterbury-Bankstown Bulldogs Australian National Rugby League team has signed a kit sponsorship deal with Hitachi Cooling & Heating
Brisbane Heat extends with three sponsors ahead of new BBL season
Australian Big Bash League Twenty20 cricket team Brisbane Heat has renewed sponsorship deals with Coca-Cola Amatil, Toyota Australia and National Storage
Canterbury renews with the Lions, adds ‘Lions Origin Club’ apparel
Specialist rugby brand Canterbury has renewed its Official Apparel Partner deal with the British & Irish Lions for the Tour of South Africa in 2021
Best Partnership of the Year by Sportbusiness Award – FC Barcelona and Beko
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.
How Tokyo 2020 smashed the domestic sponsorship record for the Olympics
In the second of a trilogy of interviews with the Tokyo 2020 Organising Committee, SportBusiness spoke to Masahiko Sakamaki, the executive director of the committee’s marketing bureau.
“It’s like a wave that hits you” | British Olympic federations on their commercial preparations for the Games
British Gymnastics chief executive Jane Allen, British Swimming chief executive Jack Buckner and UK Athletics chairman Chris Clark discuss their organisations' plans for the final run-in ahead of Tokyo 2020 and explain how to ensure a strong commercial return from the Olympic Games.
Sports leagues, teams amplify autism outreach
As dedicated facilities are becoming more commonplace, Rick Snider looks at how sports venues are becoming more adaptive for autistic people.