The world’s most isolated major city has broken down geographical barriers to punch above its weight consistently in the sports events sector. Bradley Rial finds out how.
IOC develops global e-commerce platform to build licensing programme between Games
• Ambition to create licensing programme set out in Agenda 2020
• Organisation creates three categories to trade on heritage, iconography and values of the Olympics
• L
The SportBusiness Finance Weekly Podcast talks to GameChanger’s Sameer Ahuja
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