Sport climbing’s 22 Asian federations are waiting for the big bucks to roll in after the sport gained Olympic recognition with a spot at the upcoming 2020 Tokyo Olympics. SportBusiness takes a closer look at sport climbing’s sponsorship situation.
Tokyo Olympics expected to become the next ‘Free Solo’ moment for climbing
In the first of a series of articles about the new sports making their debut at the Tokyo Olympics, Jonathan Retseck and Ben Ende, partners at talent management and sports marketing agency RxR Sports, tell SportBusiness how climbing can benefit from its inclusion this summer. Bob Williams reports.
FTX thrusts itself into the mainstream with series of sports sponsorship deals
Cryptocurrency exchange has significantly increased its brand awareness in past six months after spending hundreds of millions of dollars on commercial partnerships with an array of sports organizations and athletes. Bob Williams reports.
Chiliz adds Bologna to Serie A set
Blockchain provider Chiliz has signed Bologna as the fifth club in its Italian Serie A football roster
Santos adds Wallabies kit branding to Australian women’s rugby rights
Australian gas supplier Santos has upgraded its association with Rugby Australia to become a major partner of the Wallabies men’s national rugby union team.
NBA renews Tissot deal, unveils F1 content partnership
The National Basketball Association and Swiss luxury watchmaker Tissot have secured a multiyear extension of their marketing partnership which began in 2015
Valentino and Wiegmann sign first client for new sponsorship consultancy BallGame
Raffaella Valentino, the former head of sponsorship sales at the Team Marketing agency, and Marcel Wiegmann, former senior partnership development manager at Liverpool FC, have teamed up to co-found BallGame…
Machine learning: What should a sports AI project look like?
A panel of AI experts attempted to demystify machine learning at a recent session of the ‘Access Innovation’ coaching series. Rebecca Hopkins summarises the takeaways from the event.
Charlotte FC takes calculated risk with MGM reality series to increase brand awareness
Charlotte FC president Nick Kelly speaks to SportBusiness about the strategy behind 'Welcome To The Team' and the measures being taken to maintain the integrity of the MLS roster-building process.
Tyler Tumminia on the rebranding and ascension of the Premier Hockey Federation
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Tyler Tumminia, commissioner of the Premier Hockey Federation. Eric and Chris also discuss major ticketing-related deals involving SeatGeek and Vivid Seats, the backing of LeBron James’ The SpringHill Company by a group of top-tier investors, and the completion of Arctos Sports Partners’ $3bn (€2.59bn) investment fund.
Gaming Matters | ONE Esports aims to bring sports-quality storytelling to gaming
ONE Esports, the offshoot of Asian mixed martial arts promotion ONE Championship, wants to bring the kind of high-quality storytelling around athletes and competitions that traditional sport has perfected over decades to the gaming industry.