Singapore, 24.09.2019 – Content Arena, the B2B marketplace that connects sellers and buyers of sport media rights, announces two important company milestones.
Industry experts on board as strategic advisors
Two leading industry experts, John Gleasure (Chief Business Development Officer at DAZN) and Alexander Fryba (Managing Director Innovation at Sportradar), will support Content Arena in their company development as strategic advisors. In addition to his advisory role, John Gleasure also becomes an investor of Content Arena.
“We are very proud and excited to have the support from two industry experts who play a key role in the development of two of the most successful and fastest growing companies in recent years. John and Alexander combine commercial, technology and product expertise that will provide extremely valuable input for the future development of Content Arena,” says Erik Lorenz, CEO & Co-Founder.
New Rights Manager product to launch in time for Sportel Monaco
Content Arena will launch a new, first-of-its-kind product called “Rights Manager” that complements its Marketplace service. Rights Manager is an inventory database and dashboard that gives rights holders an instantaneous overview of their rights portfolio. Rights owners will have at their fingertips, instantaneously, the rights categories (e.g. live, highlights, live betting, news access) sold (exclusively or otherwise) or unsold in each market, as well as essential deal terms such as licensee, license periods, broadcast obligations, etc. Rights Manager can also generate commercial reports on deals for all or selected territories, regions by time periods.
The Rights Manager and Marketplace platforms are linked, allowing unsold rights already entered in Rights Manager to be listed on the Marketplace easily. Once the content is listed on Marketplace, buyers can express their interest or make offers. The two services are also available as a standalone solution, to cater for the specific needs of each rights holder. Rights Manager will make its debut at Sportel in Monaco, taking place from October 21 to 23.
“Our experience has shown that many rights management processes are still handled manually today. Therefore, our aim is to provide rights holders a solution that allows them to manage their rights portfolio in an efficient way that also takes into account all the complexities in rights licensing,” explains Lorenz.
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