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SportBusiness Review August/September 2019

In this month’s issue…

Rugby World Cup

World Rugby chief executive Brett Gosper talks to Kevin Roberts about his hopes for the impact of RWC 2019

Dual award of 2015 and 2019 World Cups helped mitigate Japan risks

Developing a licensing programme for Japan 2019

What will the World Cup mean for rugby in Asia?

Major League Rugby takes slow and steady approach

Media

The challenge facing the next Premier League chief executive: media-rights growth has stalled

Sponsorship & licensing

Minor League Baseball seeks to move national sales to “biggest levels in the market”

Football clubs have woken up to the power of FIFA and Pro Evo

Beko and Barça raise the bar with ‘Eat Like A Pro’ campaign

Esports

MLB aims to ‘democratize’ esports with inclusive push around Home Run Derby VR game

Event Hosting

Tokyo looks to Olympics to promote technology and spark event hosting resurgence

Women’s Sport

“Women’s football is about so much more than what happens on the pitch” | Fifa’s Sarai Bareman

Retail

PGA Tour Superstore revolutionizes sports retail sector as Home Depot of golf

Stadia

Milwaukee Bucks get aggressive to avoid second-year letdown at Fiserv Forum

Management

Washington Wizards seek to break the industry mould, find wins with new leadership structure

Click here to download the full issue as a PDF

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