SportBusiness Review August/September 2019

In this month’s issue…

Rugby World Cup

World Rugby chief executive Brett Gosper talks to Kevin Roberts about his hopes for the impact of RWC 2019

Dual award of 2015 and 2019 World Cups helped mitigate Japan risks

Developing a licensing programme for Japan 2019

What will the World Cup mean for rugby in Asia?

Major League Rugby takes slow and steady approach


The challenge facing the next Premier League chief executive: media-rights growth has stalled

Sponsorship & licensing

Minor League Baseball seeks to move national sales to “biggest levels in the market”

Football clubs have woken up to the power of FIFA and Pro Evo

Beko and Barça raise the bar with ‘Eat Like A Pro’ campaign


MLB aims to ‘democratize’ esports with inclusive push around Home Run Derby VR game

Event Hosting

Tokyo looks to Olympics to promote technology and spark event hosting resurgence

Women’s Sport

“Women’s football is about so much more than what happens on the pitch” | Fifa’s Sarai Bareman


PGA Tour Superstore revolutionizes sports retail sector as Home Depot of golf


Milwaukee Bucks get aggressive to avoid second-year letdown at Fiserv Forum


Washington Wizards seek to break the industry mould, find wins with new leadership structure

Click here to download the full issue as a PDF

Most recent

Craig Sloan, executive vice-president of Home Team Sports, the Fox Sports-owned sales unit serving dozens of regional sports networks, details historic changes coming to advertising on sports television.

In the face of severe fiscal losses after the coronavirus pandemic, SportBusiness asked sports industry insiders what they think the prospects are for rights-holders, and what must be done to emerge from the Covid-19 crisis stronger than before.

Second of a two-part report from the APOS 2020 Virtual Series, the online incarnation of the leading Asia-Pacific media, telecoms and entertainment industry conference hosted by Media Partners Asia.

NFL team the San Francisco 49ers are ready to play an active role in helping Leeds United become a Premier League force both on and off the field following the club's promotion to English soccer's top flight. SportBusiness speaks to 49ers Enterprises president Paraag Marathe.