Olympic gold medalist and co–founder of sports–tech intelligence company Sports Innovation Lab, Angela Ruggiero discusses some of the challenges facing the US sports industry as it opens up to legalized sports betting.
Our latest on Covid-19
NBA eyes 72-game season for 2020-21, pre-Christmas start
League easing off of prior notions of waiting until January to start its next season
NFL fines Titans $350,000 for Covid-19 violations
Penalty follows organization-wide virus outbreak
Legalized US betting creates robust opportunity for sports marketing agencies
US Editor Eric Fisher explores how major sports and entertainment agencies in America are looking to carve out their own place in the fast-growing realm of legal sports wagering.
US sports media landscape faces dramatic change amid Covid-19
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New Jersey sets another US sports betting record
Wagering activity in the state continues to expand
Turner Sports signs sportsbook deals with both DraftKings, FanDuel
Separate agreements divided between network's NBA programming, other properties
IMG Arena signs streaming deal with Turkish betting operator Misli
IMG Arena, the sports betting arm of the IMG agency, has agreed a deal with Misli.com to provide streaming services to the Turkish betting operator
Simplebet continues expansion with Intralot partnership
Sports betting startup Simplebet is continuing its expansion by partnering with premier global sports betting and lottery supplier Intralot
NWHL ‘re-energized’ after revamping ownership structure to secure long-term stability
The women's ice hockey league has replaced its commissioner and is seeking independent ownership of all its teams to stabilize in the short term and sustainably grow in long run. Bob Williams reports
DP World continues to see value in sport sponsorship
Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.
ESL’s latest deals show that esports and traditional media can work in harmony
The influence of traditional sports executives is growing at esports rights-holders, leading to deeper partnerships with legacy media companies. Callum McCarthy reports.
Sponsors warm to cricket ahead of Australian summer, although challenges lie ahead
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.