HomeBusinessSwimmingUSA
Premium

Athletes to benefit as International Swimming League threatens Fina’s hold over sport

A Ukranian billionaire is funding the latest effort to turn swimming into a regular competitive professional sport and not just one of the most popular events at the Summer Olympics.

You need a Premium subscription to access this content

Upgrade now to enjoy unlimited access to all our articles, insights, features and more

Already a subscriber? Sign in here

Most recent

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Patrick Crakes, principal of Crakes Media. Fisher and Russo also discuss Robert Sarver’s decision to sell the National Basketball Association’s Phoenix Suns and Women’s National Basketball Association’s Phoenix Mercury, Apple’s sponsorship of the National Football League’s Super Bowl Halftime Show, the upcoming 2022-23 National Hockey League season, the debut of sports-focused investment firm Velocity Capital Management, and the infusion of Apple TV+ series Ted Lasso into the sports industry.
Premium

Venezia FC's chief marketing officer Ted Philipakos tells SportBusiness why there is significant substance behind the Serie B club's style.
Premium

Sticker book and trading card company Panini has made a series of key adjustments with its popular Fifa World Cup sticker book tied to the upcoming tournament. Shawn Medow reports.
Premium