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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
All bets are off | Horse racing’s fight to reinvigorate its betting markets
Previously the unchallenged force in global gambling, horse racing has come under pressure recently as punters move to in-play betting on other sports. Ryan Herman looks at how the sport is fighting back in the UK, US and France.
Join Our Club | Can horse racing go mainstream in China?
Will the China Horse Club succeed where other ventures have failed and take the sport into the mainstream in China? Ryan Herman reports.
RMG ensures distribution in over 60 countries for Bahrain’s International Trophy
Racecourse Media Group, the holding company responsible for media and data rights distribution to a host of UK racecourses, has reported a “hugely encouraging” uptake from broadcasters for the International Tro…
Churchill Downs, home of Kentucky Derby, to undergo $300m redevelopment
Churchill Downs Racetrack, the home of the Kentucky Derby, has announced plans to invest $300m (€269m) upgrading its facilities.
HBA Media lands Saudi Cup rights distribution contract
The HBA Media agency has signed a multi-year deal with the Jockey Club of Saudi Arabia to distribute media rights worldwide on behalf of Saudi Racing, including rights to the world’s richest race, the $…
Saudi Cup set to become richest-ever horse race with $20m prize fund
The Saudi Cup will become the richest horse race in history when its inaugural edition takes place in the Saudi Arabian capital of Riyadh next February
Wizards deploy multi-pronged strategy to develop Japanese fandom
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Focused activations | Ben Stokes’ tweet helps Specsavers make the most of its ECB partnership
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.
Best Partnership of the Year by SportBusiness Award – Manchester City and SAP
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.
Best Partnership of the Year by SportBusiness Award – Real Madrid And Emirates
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.