One of the most tradition-bound of US sports is facing unprecedented change in the wake of outdated facilities, emerging technology, and the accelerated need to find new and younger fans.
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Join Our Club | Can horse racing go mainstream in China?
Will the China Horse Club succeed where other ventures have failed and take the sport into the mainstream in China? Ryan Herman reports.
British horse racing needs ‘collaborative approach’ to overcome decline in media and betting revenues
With a decline in media and betting revenues associated with the closure of multiple retail bookmakers on the cards, Ben Cronin looks at how senior stakeholders in British horse racing will react to this threat.
Round-Up: Tokyo Aquatics Centre unveiled, NBA eyes December restart, Dubai to host IPL final, and more
The newly built Tokyo Aquatics Centre was unveiled during an event on October 24, marking the completion of all venues built for the Tokyo Olympics and Paralympics - The Japan Times
Round-Up: World Cup qualifiers become ‘a problem’, U17 World Cup under threat, SA’s Southern Kings enter liquidation, and more
Mounting delays to 2022 World Cup qualifiers due to Covid-19 are becoming a problem and a shortening of the format is a possibility
Kentucky Derby ratings down, but still strong amid pandemic
Despite a nearly 50 per cent viewership drop, event posts an industry high
Preakness Stakes to be held without spectators
The Preakness Stakes will now take place without fans in attendance on October 3 at Pimlico Race Course in Baltimore, Maryland, in the wake of the global Covid-19 pandemic
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
SportBusiness speaks to Fifa's Jean-Francois Pathy about the launch of its new podcast series ad its future strategy as an attempt to engage a larger audience through culture and music.
Untapped potential in direct-to-consumer streaming services
Media technology solutions company MediaKind has carried out a comprehensive survey of 40 rights-holders to understand their direct-to-consumer services. In this sponsored video interview, the company's head of product for D2C Video Solutions Dheeraj Ravula and Lisa Aussieker, VP and head of marketing and communications, discuss some of the key finding of the research.
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.