HomeTechnologyMotorsportGlobal

Virtual advertising technology unlocks split sponsorship inventory and multi-lingual graphics for Formula One

(Photo by Charles Coates/Getty Images)

Formula One is likely to implement virtual advertising more widely in its global broadcast feed following its sponsorship and data rights partnership with ISG. But the sport needs to be careful not to fall foul of broadcast regulations concerning product placement. Ben Cronin reports

Most recent

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Tyler Tumminia, commissioner of the Premier Hockey Federation. Eric and Chris also discuss major ticketing-related deals involving SeatGeek and Vivid Seats, the backing of LeBron James’ The SpringHill Company by a group of top-tier investors, and the completion of Arctos Sports Partners’ $3bn (€2.59bn) investment fund.

ONE Esports, the offshoot of Asian mixed martial arts promotion ONE Championship, wants to bring the kind of high-quality storytelling around athletes and competitions that traditional sport has perfected over decades to the gaming industry.

David Rose, director of Chelsea FC’s new digital consumer products division, Chelsea Digital Ventures, tells SportBusiness how the unit is seeking to create new revenue streams and aggregate new customer datasets after launching three training, nutrition and health-related products in the last 18 months.

Jim Van Stone, Monumental’s president of business operations and chief commercial officer, speaks to SportBusiness about the strategy in becoming a first-mover in the NHL's landmark new commercial category.