BETHPAGE, NEW YORK - MAY 14: The flag on the 18th green blows in the breeze as seen during a practice round prior to the 2019 PGA Championship at the Bethpage Black course on May 14, 2019 in Bethpage, New York. (Photo by Mike Ehrmann/Getty Images)
Bob Williams examines the commercial success that has been gained from moving the PGA Championship from August to May.
Following the decline of a number of US sporting goods chains, Bob Williams talks to Dick Sullivan, president and chief executive of the PGA Tour Superstore, which has expanded from 10 stores in 2010 to 41 locations in 16 states, about what is behind the success of the chain.
Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.