HomeEventsGolfUSA

PGA Championship revels in new relevance and commercial uplift following move to May

BETHPAGE, NEW YORK - MAY 14: The flag on the 18th green blows in the breeze as seen during a practice round prior to the 2019 PGA Championship at the Bethpage Black course on May 14, 2019 in Bethpage, New York. (Photo by Mike Ehrmann/Getty Images)

Bob Williams examines the commercial success that has been gained from moving the PGA Championship from August to May.

Most recent

Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.

The influence of traditional sports executives is growing at esports rights-holders, leading to deeper partnerships with legacy media companies. Callum McCarthy reports.

SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.

In SportBusiness' latest webinar, top industry executives came together to discuss the role of technology, fan engagement, and data in sports sponsorship. You can watch the webinar for free here.