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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
A 2021 Club World Cup can deliver on both Chinese and Fifa ambitions
Why Fifa has chosen to host the 2021 Club World Cup in China, and how the competition is a step forward towards China's football ambitions. Zhang Dan reports.
Heineken calls for Uefa to ‘nurture’ sponsors with more free-to-air Champions League coverage
Hans Erik Tuijt, director global sponsorships, Heineken, speaks to Ben Cronin about the brand’s 25-year association with the Uefa Champions League and how it plans to activate its rights at this year’s final in Madrid.
San Jose Earthquakes sign Intermedia Communications as jersey partner
Major League Soccer's San Jose Earthquakes have signed Silicon Valley-based cloud communications company Intermedia Communications as their main jersey sponsor in a three-year deal
Vitesse to support Voetbalshop.nl’s expansion plans
Dutch Eredivisie football club Vitesse Arnhem has expanded its association with e-commerce firm the Badge Company in a deal designed to support the development of its Voetbalshop.nl brand.
Voetbalshop
Six Nations deal strengthens Dove Men+Care’s presence in rugby
The Six Nations rugby union competition has signed up Unilever brand Dove Men+Care as a sponsor.
The multi-year contract takes effect ahead of the 2020 Six Nations, which begins on February 1
Unibet takes three-year PSG extension to new territories
Ligue 1 champions Paris Saint-Germain and online betting operator Unibet have expanded the terms of their sponsorship agreement and extended the duration until the end of the 2022-23 season
Chinese athletes to benefit as government heads off potential for endorsement disputes in Olympic year
Regulation has limited the extent to which China’s sporting stars can capitalise on their sporting prowess via commercial deals. But recent rule changes by the General Administration of Sports offers new possibilities. Chen Yaolin investigates.
Malaysian FA pushes club privatisation but weak revenues mean state support is here to stay
Malaysia’s football clubs are to be formally privatised this year, but the journey from state support to self-sufficiency looks fraught, with questions over the future of broadcasting and sponsorship revenues. John Duerden takes a closer look.
Golf equipment business stands at key inflection point
M. James Ward speaks to golf club designer and researcher, Tom Wishon, about the shape of the golf industry with respect to merchandise.
Ivan Codina | Athletes: influencing action
Athletes have more power than ever to change the world, writes Ivan Codina, managing director, SEA, Japan, Korea and Australia at LaLiga.