HomeSponsorship & MarketingFootballUnited Kingdom

Crystal Palace aims to become sponsors’ “club of choice in London”

South London football club Crystal Palace is a model for aspirational second-tier teams. The club's commercial director, Barry Webber, tells Adam Nelson how a nimble and flexible commercial strategy has helped the club to capitalise on its top-flight status.

Having solidified its place in the Premier League for a seventh season in a row, Crystal Palace has also seen its revenue increase considerably. Adam Nelson talks to the club’s commercial director, Barry Webber, about the strategy behind the club's success and the "nimble platform" that allows for greater flexibility with its partners.

South London football club Crystal Palace is a model for aspirational second-tier teams. The club's commercial director, Barry Webber, tells Adam Nelson how a nimble and flexible commercial strategy has helped the club to capitalise on its top-flight status.

Most recent

In spite of an increase in demand and a greater volume of content being available, "the market for trading rights is old-fashioned"

Verizon-owned digital sports media outlet looks to be aggressive in areas such as legalized wagering, 5G mobile networks, and virtual reality. Yahoo Sports general manager Geoff Reiss discusses the company's efforts with SportBusiness US Editor Eric Fisher

IPL driving growth in Indian fantasy sports sector Users predicted to hit 100m this year Sector continues to face legal challenges

Bradley Rial takes a look towards the future of event hosting in New York, one of the hardest-hit areas in the US during the Covid-19 pandemic.