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Crystal Palace aims to become sponsors’ “club of choice in London”

South London football club Crystal Palace is a model for aspirational second-tier teams. The club's commercial director, Barry Webber, tells Adam Nelson how a nimble and flexible commercial strategy has helped the club to capitalise on its top-flight status.

Having solidified its place in the Premier League for a seventh season in a row, Crystal Palace has also seen its revenue increase considerably. Adam Nelson talks to the club’s commercial director, Barry Webber, about the strategy behind the club's success and the "nimble platform" that allows for greater flexibility with its partners.

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