CHARLOTTE, NC - MARCH 16: The UMBC Retrievers celebrate their 74-54 victory over the Virginia Cavaliers during the first round of the 2018 NCAA Men's Basketball Tournament at Spectrum Center on March 16, 2018 in Charlotte, North Carolina. (Photo by Streeter Lecka/Getty Images)
After the Morey tweets, sentiment in the Chinese basketball sponsorship marketplace has swung the CBA’s way, making it easier for its leadership to focus on raising the quality of its core product: the league. Chen Yaolin finds out more.
The National Basketball Association is partnering with Apple Music and independent music label UnitedMasters to create the Base:Line playlist, which is designed to showcase up-and-coming hip hop artists
The National Basketball Players Association and players from the National Basketball Association's developmental G League are engaged in serious discussions about a potential unionizing effort, according …
The appointment of adidas’ former director of global marketing Robin McCammon to the role of chief commercial officer at UK-based esports organisation Excel Esports, announced in January, appeared to b…
Lausanne is home to dozens of sports organisations but, until recently, its event-hosting capabilities and ambitions have been relatively modest. How will the 2020 Winter Youth Olympic Games change the landscape? Bradley Rial reports.
The NWSL is entering a new era in 2020 following the takeover of Reign FC by OL Groupe, the parent company of French women’s soccer team Olympique Lyonnais Féminin. Bob Williams spoke to new Reign FC COO Vincent Berthillot about the strategy behind the move.