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China’s vision for sport changes under new political and economic imperatives
The Chinese State Council’s September revision of the country’s sports strategy includes changes that will be critical to note for domestic and overseas sports industry players. Sports industry academic Daniel Zhang analysed the new plan for SportBusiness.
BWF and Total’s para-badminton partnership shows the way forward for parasport
Parasport hasn’t always been able to garner the sponsorship it needs, despite the best efforts of its international and regional organisers. Total’s sponsorship of BWF’s Para-Badminton World Championships is a good case-study of how a win-win solution can be found.
The NBA’s burnt bridges in China won’t be mended easily
Despite NBA commissioner Adam Silver’s best efforts, the wound from Daryl Morey’s pro-Hong Kong protest tweets will have lasting repercussions on the future of basketball in China, not least among fans and sponsors. In
Q&A | Chrissy Fice, brand director, Vitality UK
Health insurance provider Vitality has developed a reputation for promoting participation and inclusivity in sport through its extensive sports sponsorship portfolio. Chrissy Fice, brand director for Vitality UK, explains the company’s sponsorship strategy.
SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
The business of a Tour de France team
As the Tour de France moves towards its conclusion in Paris, Kevin Roberts talks to Ralph Denk, team manager of the German Bora-Hansgrohe team about the business of running and funding an international cycling outfit.
Case Study: Dimension Data and the Tour de France
SportBusiness spoke to Dimension Data chief marketing officer Ruth Rowan about the genesis and evolution of the partnership, which started in 2015 and will run to cover the 2019 Tour.
Hammer Series shelves season-ending event in Hong Kong
The Hammer Series team cycling competition has brought an early end to its 2019 season after electing to cancel its Hong Kong event due to the ongoing civil unrest in the country
UCI awards hosting rights for Track, BMX World Championships
The International Cycling Union (UCI) has awarded hosting rights for its 2022 and 2024 Track World Championships to Saint-Quentin-en-Yvelines and Ballerup, respectively, while Nantes will stage the BMX…
UCI to launch esports World Championships through Zwift link-up
The International Cycling Union (UCI) has signed a wide-ranging Memorandum of Understanding with online training and racing platform Zwift, through which it will develop cycling esports and hold a first-ever…
UCI events generate €60m economic boost to host regions in 2018, according to study
The International Cycling Union (UCI) has revealed the results of a study showing that its major events – the World Championships in road, track, mountain bike and the mass participation Gran Fondo – gen…
BWF and Total’s para-badminton partnership shows the way forward for parasport
Parasport hasn’t always been able to garner the sponsorship it needs, despite the best efforts of its international and regional organisers. Total’s sponsorship of BWF’s Para-Badminton World Championships is a good case-study of how a win-win solution can be found.
The NBA’s burnt bridges in China won’t be mended easily
Despite NBA commissioner Adam Silver’s best efforts, the wound from Daryl Morey’s pro-Hong Kong protest tweets will have lasting repercussions on the future of basketball in China, not least among fans and sponsors. Industry insiders in China tell SportBusiness about Chinese sentiment on the ground.
Asia on the radar
Sportradar is embarking on a series of new partnerships in Asia, as it seeks growth in what will be its third major geographical business region after Europe and the US. The company’s managing director of sports partnerships, David Lampitt, sat down with SportBusiness at the recent All That Matters conference in Singapore to explain the company’s plans for Asian markets.
Q&A | Chrissy Fice, brand director, Vitality UK
Health insurance provider Vitality has developed a reputation for promoting participation and inclusivity in sport through its extensive sports sponsorship portfolio. Chrissy Fice, brand director for Vitality UK, explains the company’s sponsorship strategy.