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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
The business of a Tour de France team
As the Tour de France moves towards its conclusion in Paris, Kevin Roberts talks to Ralph Denk, team manager of the German Bora-Hansgrohe team about the business of running and funding an international cycling outfit.
Case Study: Dimension Data and the Tour de France
SportBusiness spoke to Dimension Data chief marketing officer Ruth Rowan about the genesis and evolution of the partnership, which started in 2015 and will run to cover the 2019 Tour.
Tour de Langkawi to add extra races in 2020
The Tour de Langkawi, a major Union Cycliste Internationale-sanctioned men’s cycle race in Malaysia, is adding an Under-23 race and a one-day race to its programme in 2020.
Two bids for 2027 Cycling Words, UCI and organisers unite on 2023 sponsorship sales
The UCI, cycling’s international federation, said today that two candidate cities are vying to stage the 2027 Cycling World Championships.
Munich gets nod for 2022 European Championships, aquatics not on the list
The second edition of the multi-sport European Championships tournament will be held in Munich in 2022 after the six participating European federations gave their approval to the hosting plans
Tour of Britain heads to Aberdeenshire
Aberdeen City and Aberdeenshire Councils have agreed a two-year deal to host stages of the Tour of Britain cycling race in the Scottish region for the first time
Wizards deploy multi-pronged strategy to develop Japanese fandom
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Focused activations | Ben Stokes’ tweet helps Specsavers make the most of its ECB partnership
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.
Best Partnership of the Year by SportBusiness Award – Manchester City and SAP
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.
Best Partnership of the Year by SportBusiness Award – Real Madrid And Emirates
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.