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SportBusiness Review April 2019

In this month’s issue…

EURO 2020 – Uefa marketing director Guy-Laurent Epstein on the commercial structure devised to take advantage of Euro 2020’s pan-continental format

WOMEN’S WORLD CUP – Fifa’s chief commercial officer says WWC rights could be unbundled in 2022

CRICKET WORLD CUP – Hybrid ticketing model already drawing new audiences to 2019 tournament in England & Wales

EUROPEAN CRICKET LEAGUE – Heavyweight backers say mass migration has created opportunity for “Champions League” of cricket in Europe

WASHINGTON WIZARDS – Monumental and NBC Sports Washington get gambling head start with Wizards betting broadcasts

FOOTBALL AND BETTING – How can clubs profit from betting partnerships without suffering reputational damage?

COPENHAGEN – Danish capital overcame early infrastructure deficiencies by using itself as a backdrop for major events

ATLANTA UNITED – How the MLS newbie’s three-year marketing campaign pushed it straight into the global attendance elite

WORLD RUGBY – Commercial pros and cons of the proposed Nations Championship

PITTSBURGH STEELERS – Stealing a march on NFL rivals in international social media battle

PHILADELPHIA FLYERS – NHL team ride the coattails of social media sensation Gritty – and promise he’ll never sell out

Click here to download the full issue as a PDF.

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