Home

Press Release | FEI and Horse Pilot find the ‘right fit’ with new apparel sponsorship agreement

The FEI and equestrian apparel provider Horse Pilot have signed a four-year deal which will see the French company become the Official FEI Equestrian Apparel Supplier through to 2023.

“Horse Pilot was the logical choice of apparel supplier,” FEI Commercial Director Ralph Straus said. “They are a young, dynamic company with a passion for developing high performance quality sports clothing for athletes. We know that their experience in apparel development will translate well for the specific professional demands of our onsite operational staff.”

Founded in 2010 by friends Aurélien Guillon, Simon Dewavrin and Guillaume Janin, the company’s goal is to guarantee the best possible riding experience whatever the weather conditions. Horse Pilot also has strong sporting representation in Jumping, Eventing and Dressage through its partnerships with professional athletes around the world. Plans are also in place for the company to produce a bespoke clothing range exclusively for the FEI to be launched in 2020.

“We are incredibly excited to become the official apparel supplier for the FEI,” Aurélien Guillon said. “Our partnership with the FEI plays a key role in maximising Horse Pilot’s global exposure and visibility. Our aim has been to bring design and innovation to all equestrian athletes.”

About Fédération Equestre Internationale (FEI) www.fei.org

The FEI is the world governing body for horse sport recognised by the International Olympic Committee (IOC) and was founded in 1921. Equestrian sport has been part of the Olympic movement since the 1912 Games in Stockholm.

The FEI is the sole controlling authority for all international events in the Olympic sports of Jumping, Dressage and Eventing, as well as Driving, Endurance, Vaulting and Reining.

The FEI became one of the first international sports governing bodies to govern and regulate global para sport alongside its seven able-bodied disciplines when Para Dressage joined its ranks in 2006. The FEI now governs all international competitions for Para Dressage and Para Driving.

Most recent

Civic stronghold NFL team enjoyed for decades now overtaken by fandom for the crosstown Nationals and Capitals

Kevin McCullagh looks at the growth of the B. League, Japan's domestic basketball league, and considers whether it might be the country's biggest sports expansion of the Reiwa era.

For many years now, the issue of introducing promotion and relegation into the structure of US soccer has been one of contention. Bob Williams explores what is happening at the moment.

Malaysia’s UCI-certified Tour de Langkawi has long struggled with raising enough revenue to cover costs, but a path to break even may lie through China. SportBusiness’ Asia editor Kelvin Tan reports.