HBA Media’s in-house influencer targets new audience for Cheltenham Festival

6th March 2019 – Following a successful campaign for the Pegasus World Cup in Miami, which secured the event a remarkable two million digital impressions, HBA Media is sending its in-house blogger and influencer, Amy Owen, to the UK’s premier horseracing bonanza – The Cheltenham Festival.

On Wednesday, 13th March, Amy will enjoy Ladies Day at The Festival where she will post Instagram content and stories from her personal and HBA Media accounts (@ames.ro / @_hbamedia). She will also undertake a live interview for Cheltenham Racecourse on their new lifestyle show presented by Lee McKenzie.

Henry Birtles, CEO of HBA Media, said:

“Earlier this year, HBA Media delivered a highly successful broadcast and social media campaign for the Pegasus World Cup. Firstly, we produced a dedicated one-hour show for the star-studded event and feature races, which we distributed to multiple channels to secure a wide-reaching global audience.

“We also utilised our in-house influencer with a bespoke digital strategy, which successfully secured the event over two million impressions and views from a new, next-generation audience.

“Horseracing is most fortunate to have a social media influencer with nearly 500,000 followers that is truly passionate about the sport while working in the industry; and can help promote our great sport to young adults with real engagement.”

The HBA Media Pegasus World Cup digital campaign saw @ames.ro delivered 37 stories dedicated to fashion, lifestyle and horseracing; one image post and a bespoke interactive video centered around four possible outfits suitable for the American multi-million-dollar event.

The video, presented from Amy’s trademark backdrop, secured over 870,000 impressions with some 350,000 views and is her most viewer-engaging clip to date. This complemented Amy’s Instagram stories, which landed the sport a noteworthy one million impressions.

Amy Owen, social medial influencer said:

“The Pegasus World Cup was a phenomenal experience and I was delighted to see such positive engagement with my followers. “Cheltenham Festival has long been a ‘must-attend’ fixture in my diary, but for the first time I will be proactively capturing content and stories for the benefit of Cheltenham Racecourse and the sport. Once again, I know that my followers will enjoy my racing journey.”

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