To access this content requires a subscription
Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com
Football clubs wake up to the power of FIFA and Pro Evo
The recent round of video game licensing deals signed by clubs and leagues with EA Sports and Konami show how complicated the video game licensing business has become
Ice cream and Kimekomi dolls | Developing a licensing programme for the Rugby World Cup in Japan
IMG Licensing says it has secured contracts with 25 Japanese licensees and 21 global licensees for this year’s Rugby World Cup in Japan. Ben Cronin reports.
Tom Hill, World Rugby | Dual award of 2015 and 2019 World Cups helped mitigate Japan risks
Tom Hill, chief commercial officer, World Rugby speaks exclusively to SportBusiness about the commercial programme for the 2019 World Cup in Japan
SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
‘People’s Club’ philosophy guides Everton’s fan engagement strategy
Everton director of marketing, Richard Kenyon, explains how innovative pricing and engagement with young fans have helped the Premier League club shore up ailing attendances.
The Scudamore years | International expansion and the 39th game
The almost unchecked expansion in overseas media-rights revenues for the Premier League tells its own story about the extraordinary success of the competition as an international export
Football clubs wake up to the power of FIFA and Pro Evo
The recent round of video game licensing deals signed by clubs and leagues with EA Sports and Konami show how complicated the video game licensing business has become. Callum McCarthy examines whether it is better to sell rights collectively or go it alone.
Ice cream and Kimekomi dolls | Developing a licensing programme for the Rugby World Cup in Japan
IMG Licensing says it has secured contracts with 25 Japanese licensees and 21 global licensees for this year’s Rugby World Cup in Japan. Ben Cronin reports.
Tom Hill, World Rugby | Dual award of 2015 and 2019 World Cups helped mitigate Japan risks
Tom Hill, chief commercial officer, World Rugby speaks exclusively to SportBusiness about the commercial programme for the 2019 World Cup in Japan