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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Kevin Sim – The Bundesliga’s navigator for the Asia-Pac media-rights market
The Bundesliga’s head of APAC Kevin Sim is deep in talks with potential media-rights partners for the cycle from 2020-21. Kevin McCullagh talks to him about his expectations for the market.
‘People’s Club’ philosophy guides Everton’s fan engagement strategy
Everton director of marketing, Richard Kenyon, explains how innovative pricing and engagement with young fans have helped the Premier League club shore up ailing attendances.
FC Cincinnati feels like ‘right fit,’ says new investor Meg Whitman
Former Hewlett Packard chief executive Meg Whitman, the billionaire chief executive of short-form mobile video platform Quibi, says she decided to invest in Major League Soccer team FC Cincinnati because sh…
US Soccer to spend $9m fighting lawsuits in 2020 fiscal year
The United States Soccer Federation will spend approximately $9m on legal fees devoted to various lawsuits in the 2020 fiscal year, which covers the 12 months beginning April 1, 2019.
Johnson to succeed Gallop as FFA chief executive
Football Federation Australia has today (Friday) appointed James Johnson as its new chief executive.
Johnson will begin the role in January 2020 and replace David Gallop as FFA chief executive
Charlotte on brink of being awarded MLS team
The city of Charlotte, North Carolina, is on the brink of being awarded Major League Soccer's 30th team, with an announcement possibly being made on December 17 according to multiple reports
Wizards deploy multi-pronged strategy to develop Japanese fandom
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Focused activations | Ben Stokes’ tweet helps Specsavers make the most of its ECB partnership
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.
Best Partnership of the Year by SportBusiness Award – Manchester City and SAP
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.
Best Partnership of the Year by SportBusiness Award – Real Madrid And Emirates
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.