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How can clubs profit from betting partnerships without suffering reputational damage?

SWANSEA, WALES - MARCH 16: Nathan Dyer of Swansea City is challenged by Fabian Delph of Manchester City during the FA Cup Quarter Final match between Swansea City and Manchester City at Liberty Stadium on March 16, 2019 in Swansea, United Kingdom. (Photo by Marc Atkins/Getty Images)

Betting sponsorships have proliferated in English football, but how are clubs activating these partnerships and building fruitful relationships in an evolving sector? We talk with two speakers from Sports Betting Community’s Betting on Football 2019 conference to find out.

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