SportBusiness Review January/February 2019

In this month’s issue we cover…

UK BETTING BAN – Editor Ben Cronin examines who will win and who loses out from the UK betting operators’ voluntary ‘whistle-to-whistle’ ad ban

US POLO ASSOCIATION – How the minority sport federation is also one of the world’s biggest licensing earners

DAVIS CUP – Gerard Piqué’s Kosmos plans to turn around its commercial fortunes

ARSENAL – We spoke to the Premier League club about the impact of its permanent office in Singapore

BARCELONA – The strategy guiding the Spanish soccer giant’s US office

OLYMPICS – The IOC has reformed the event bidding process, making it cheaper and easier. Why isn’t the message getting through?

TRAILBLAZERS – Ten sport business executives whose work indicates the direction of the industry in 2019 and beyond

BLOCKCHAIN – Beyond the hype, what does blockchain-based ticketing have to offer?

EUROPEAN FOOTBALL SPONSORSHIP – A sneak look at our report on top European football sponsorship in 2018-19

MEDIA RIGHTS IN 2019 – Frank Dunne looks to the future with Phil Lines and Facebook’s Peter Hutton

BRAZILIAN KIT DEALS – The country’s smaller clubs see value in white-label arrangements over big brand partners

UNILEVER – Inside the sport sponsorship strategy of one of the world’s biggest spenders

Click here to download the full issue as a PDF.

Most recent

Lew Sherr, chief revenue officer, US Tennis Association, tells SportBusiness how the US Open managed to retain a full roster of sponsors for the closed-door tournament by offering discounts of up to 50 per cent in some cases.

Esports tournament organiser Blast has mutually terminated its deal with Saudi future city project NEOM in response to anger from teams, staff and fans. Callum McCarthy examines where the deal went wrong.

Simon Green, head of broadcaster BT Sport, talks about the impact of the Covid-19 pandemic on media rights values and consumer habits and says closed-door sport is not the product the broadcaster paid for. Adam Nelson reports.

Craig Sloan, executive vice-president of Home Team Sports, the Fox Sports-owned sales unit serving dozens of regional sports networks, details historic changes coming to advertising on sports television.