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China’s vision for sport changes under new political and economic imperatives
The Chinese State Council’s September revision of the country’s sports strategy includes changes that will be critical to note for domestic and overseas sports industry players. Sports industry academic Daniel Zhang analysed the new plan for SportBusiness.
BWF and Total’s para-badminton partnership shows the way forward for parasport
Parasport hasn’t always been able to garner the sponsorship it needs, despite the best efforts of its international and regional organisers. Total’s sponsorship of BWF’s Para-Badminton World Championships is a good case-study of how a win-win solution can be found.
The NBA’s burnt bridges in China won’t be mended easily
Despite NBA commissioner Adam Silver’s best efforts, the wound from Daryl Morey’s pro-Hong Kong protest tweets will have lasting repercussions on the future of basketball in China, not least among fans and sponsors. In
Q&A | Chrissy Fice, brand director, Vitality UK
Health insurance provider Vitality has developed a reputation for promoting participation and inclusivity in sport through its extensive sports sponsorship portfolio. Chrissy Fice, brand director for Vitality UK, explains the company’s sponsorship strategy.
SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Chicago Fire pushes restart button with new owner and Soldier Field move
Major League Soccer franchise Chicago Fire has recently been taken over by businessman Joe Mansueto. Bob Williams talks to him about his plans for the future of the club.
United 2026 | North American bid hopeful that economics, not politics, will sway vote
Organisers of the joint US-Canada-Mexico bid have promised a record $11bn profit for Fifa but anti-US sentiment globally has put a once-certain bid in real jeopardy.
Watford appoints Populous for stadium expansion
English Premier League side Watford has appointed Populous architects to draw up plans for a 32,000-seat expansion of its Vicarage Road stadium
Supponor wins virtual advertising business at Barcelona
Premium virtual advertising company Supponor has signed a long-term deal with LaLiga club FC Barcelona to provide digital overlay technology for the club’s perimeter advertising inventory.
Liverpool attacks New Balance in court, Nike moves on kit design
Premier League club Liverpool FC has cited sportswear brand New Balance's inability to reach the distribution levels of rival Nike in a High Court battle which began on Friday October 18
Start-up deals kick-start Uefa’s innovation drive
Football’s European governing body Uefa has signed partnerships with three media and technology start-ups and launched its own Open Innovation platform.
BWF and Total’s para-badminton partnership shows the way forward for parasport
Parasport hasn’t always been able to garner the sponsorship it needs, despite the best efforts of its international and regional organisers. Total’s sponsorship of BWF’s Para-Badminton World Championships is a good case-study of how a win-win solution can be found.
The NBA’s burnt bridges in China won’t be mended easily
Despite NBA commissioner Adam Silver’s best efforts, the wound from Daryl Morey’s pro-Hong Kong protest tweets will have lasting repercussions on the future of basketball in China, not least among fans and sponsors. Industry insiders in China tell SportBusiness about Chinese sentiment on the ground.
Asia on the radar
Sportradar is embarking on a series of new partnerships in Asia, as it seeks growth in what will be its third major geographical business region after Europe and the US. The company’s managing director of sports partnerships, David Lampitt, sat down with SportBusiness at the recent All That Matters conference in Singapore to explain the company’s plans for Asian markets.
Q&A | Chrissy Fice, brand director, Vitality UK
Health insurance provider Vitality has developed a reputation for promoting participation and inclusivity in sport through its extensive sports sponsorship portfolio. Chrissy Fice, brand director for Vitality UK, explains the company’s sponsorship strategy.