WASHINGTON, DC - JULY 02: (L to R) DC United Managing Partner and CEO Jason Levien, Wayne Rooney #9 of DC United, and DC United General Manager Dave Kasper pose with a jersey during his introduction press conference at The Newseum on July 2, 2018 in Washington, DC. (Photo by Patrick McDermott/Getty Images)
Indian Super League football team FC Goa has added casino operator Deltin as an associate sponsor, and confirmed online betting brand Adda52 Rummy as title sponsor, in deals covering the 2019-20 season
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.