HomeBusinessFootballUSA

DC United leverages twin impact of Audi Field and ‘Rooney effect’ into new deals

WASHINGTON, DC - JULY 02: (L to R) DC United Managing Partner and CEO Jason Levien, Wayne Rooney #9 of DC United, and DC United General Manager Dave Kasper pose with a jersey during his introduction press conference at The Newseum on July 2, 2018 in Washington, DC. (Photo by Patrick McDermott/Getty Images)

To access this content requires a subscription

Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com

Most recent

In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.

Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.

For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.

For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.