Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.
Mark Cameron, global brand experience director at Extreme Sailing Series (ESS) main series partner Land Rover, breaks down the company's sponsorship strategy to Matt Cutler at this year's event launch.
Japan's Rugby Football Union wants to move quickly ahead with plans for a new domestic league that would attract international stars, to capitalise on the excitement created by the national team's World…
The second season of Major League Rugby finished on Sunday, with the Seattle Seawolves defeating the San Diego Legion 26-23 in front of 5,000-plus fans, in a game that was broadcast on the main CBS network
Regulation has limited the extent to which China’s sporting stars can capitalise on their sporting prowess via commercial deals. But recent rule changes by the General Administration of Sports offers new possibilities. Chen Yaolin investigates.
Malaysia’s football clubs are to be formally privatised this year, but the journey from state support to self-sufficiency looks fraught, with questions over the future of broadcasting and sponsorship revenues. John Duerden takes a closer look.