Home

Trailblazers | The sports executives setting the industry’s direction of travel

SportBusiness Review highlights 10 executives whose work indicates the direction of the sports business in 2019 and beyond

SportBusiness Review highlights ten executives whose work in 2018 indicates the direction of the sports business in 2019 and beyond. Follow the links below to find out more about each executive and their work:

Adam Silver | Commissioner, NBA

Alfredo Bermejo | Digital strategy director, LaLiga

Barney Francis | Managing director, Sky Sports

Darren Eales | President, Atlanta United

David Szlezak | Managing director, EHF Marketing

Joanna Adams | Chief executive, England Netball

Kerry Bubolz | President, Vegas Golden Knights

Laura Froelich | Senior director, head of US content partnerships, Twitter

Sean Jefferson | Director of partnerships, Man United

Simon Denyer | Chief executive, DAZN Group

Most recent

Rick Snider looks at how pro teams in key US markets are engaging tourists in order to boost attendance numbers.

The appointment of adidas’ former director of global marketing Robin McCammon to the role of chief commercial officer at UK-based esports organisation Excel Esports, announced in January, appeared to b…

Lausanne is home to dozens of sports organisations but, until recently, its event-hosting capabilities and ambitions have been relatively modest. How will the 2020 Winter Youth Olympic Games change the landscape? Bradley Rial reports.

The NWSL is entering a new era in 2020 following the takeover of Reign FC by OL Groupe, the parent company of French women’s soccer team Olympique Lyonnais Féminin. Bob Williams spoke to new Reign FC COO Vincent Berthillot about the strategy behind the move.