Home

HBA Media secures two-year extended contract with The Stronach Group

International distribution for the iconic Pegasus World Cup is stabled with HBA Media for the third consecutive year.

9th January 2019 – HBA Media welcomes in the New Year with a newly extended production and distribution contract for the cutting-edge Pegasus World Cup, which takes place on Saturday, 26th January at Gulfstream Park, Florida.

The enhanced two-year-deal sees HBA Media enter its third-year association with The Stronach Group to manage the international media-rights distribution for North America’s richest horse race – the $9 million Dirt race, as well as the inaugural $7 million Turf race.  HBA Media will also produce a bespoke 60-minute international programme for a global audience centered around the two $16 million world class races, mixed with the unique blend of entertainment and innovation that is exclusive to this raceday.

Henry Birtles, CEO of HBA Media, said:

“The Pegasus World Cup is a truly innovative horseracing concept; sport at the highest level blended with unrivalled entertainment; added to which there is a staggering $16 million at stake.  The Stronach Group has created this exceptional event and I am immensely proud that HBA Media continues to be a much-valued partner.

“Not only will HBA Media deliver the highest quality production, content and coverage for this phenomenal raceday; we will also distribute the content globally – either live or on-demand.”

Most recent

Fan excitement over the acquisition of the star free agent has fueled the MLB club to what is by far the league's largest per-game attendance increase. But Paul Hagen examines how the organization is already thinking long-term and looking to sustain fan engagement over Harper's entire 13-year deal.

Richard Heaselgrave, Tennis Australia's chief revenue officer, tells Adam Nelson how pivoting the first grand slam of the tennis season away from tennis has helped the event to grow dramatically over the past five years.

MLB club's annual initiative forges a new model for community outreach within the sports industry. Eric Fisher examines the impact both in and out of the organization.

Three-times World Series winners the San Francisco Giants are turning property developers with the Mission Rock mixed-use development across the way from their Oracle Park home. Barry M. Bloom examines a project 15 years in the making.