HomeMedia

Barney Francis | Managing director, Sky Sports

WOBURN, ENGLAND - OCTOBER 11: Barney Francis, head of Sky Sports, addresses the crowd at the British Masters supported by Sky Sports at Woburn Golf Club on October 11, 2015 in Woburn, England. (Photo by Andrew Redington/Getty Images)

Barney Francis was among the 10 executives whose work in 2018 we believe indicates the direction of the sports business in 2019 and beyond.

Sport was once famously the battering ram for Sky. These days it is more like its rudder, helping Sky navigate the choppy seas of disintermediation, cord-cutting, online piracy and teenage attention deficit syndrome. The fact that the broadcaster is doing that so smoothly is in large measure down to its brilliant sports team, led by managing director Barney Francis.

The standout Sky deal of 2018 was its renewal of the rights to the Premier League – the main driver of the business since day one – at a chunky discount to the value of the previous deal. Sky consolidated its grip on domestic football by renewing exclusive deals with the English Football League and Scottish Professional Football League. It also heads into 2019 with long-term deals in place for Formula One motor racing and England cricket.

Sky’s dogged resistance in the rights market led its main rival in the UK, BT Sport, to realise it would never unseat Sky, paving the way for a rapprochement between the two broadcasters which has enabled Sky to cut costs but maintain its number one position.

There is a reason why beIN Sports, DAZN, Facebook and Amazon have stayed out of the market for premium sports rights in the UK: the enduring excellence of Sky Sports.

The success of Sky Sports is not down to acquisitions alone. The broadcaster has long set the standard in content delivery. It is at the forefront of experimenting with new technologies, from HD to VR, and unerring in knowing when to bin them, as it did with 3D.

Live has always been at the heart of Sky’s output, but shoulder programming, like Monday Night Football’s passionate and astute analysis from former players Gary Neville and Jamie Carragher, has developed into water-cooler content that sets the agenda in the UK for the week’s football conversations.

***

Our other nine trailblazing executives are:

Adam Silver | Commissioner, NBA

Alfredo Bermejo | Digital strategy director, LaLiga

Darren Eales | President, Atlanta United

David Szlezak | Managing director, EHF Marketing

Joanna Adams | Chief executive, England Netball

Kerry Bubolz | President, Vegas Golden Knights

Laura Froelich | Senior director, head of US content partnerships, Twitter

Sean Jefferson | Director of partnerships, Man United

Simon Denyer | Chief executive, DAZN Group

Most recent

IMG Licensing says it has secured contracts with 25 Japanese licensees and 21 global licensees for this year’s Rugby World Cup in Japan. Ben Cronin reports.

Tom Hill, chief commercial officer, World Rugby speaks exclusively to SportBusiness about the commercial programme for the 2019 World Cup in Japan

Browning has marred thousands of once-valuable autographed baseballs, with the precise cause of the damage still unknown. Dennis Tuttle examines the impact on the baseball collectibles market

Dead since 1995, the revered Hall of Famer still commands a lofty position among baseball memorabilia collectors