SYDNEY, AUSTRALIA - JANUARY 17: Great Britain and Australia Gold compete in the Womens Basketball 3x3 during day two of the 2013 Australian Youth Olympic Festival at Darling Harbour on January 17, 2013 in Sydney, Australia. (Photo by Mark Nolan/Getty Images)
Sport climbing’s 22 Asian federations are waiting for the big bucks to roll in after the sport gained Olympic recognition with a spot at the upcoming 2020 Tokyo Olympics. SportBusiness takes a closer look at sport climbing’s sponsorship situation.
The city of Las Vegas is not immediately recognizable for its reputation as a sports hub. Bob Williams looks at how it is transitioning "from the entertainment capital of the world to the sports and entertainment capital of the world".
The International Table Tennis Federation (ITTF) will introduce a player review system for the first time at one of its events, with Chinese technology company RigourTech engaged to implement the system…
International Paralympic Committee (IPC) president Andrew Parsons has stated organisers of the 2020 summer Paralympic Games have received “unprecedented” demand for tickets, adding that applications for…
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.