SYDNEY, AUSTRALIA - JANUARY 17: Great Britain and Australia Gold compete in the Womens Basketball 3x3 during day two of the 2013 Australian Youth Olympic Festival at Darling Harbour on January 17, 2013 in Sydney, Australia. (Photo by Mark Nolan/Getty Images)
Adam Nelson reports on how the International Cricket Council revamped its broadcast coverage ahead of the 2019 Cricket World Cup, focusing on storytelling to attract new audiences and break digital engagement records
Few would argue against the fact that there is growing momentum behind women’s sports, both in media and commercial terms, but when will we be able to reach a stage where they are financially self-sustainable?
James Skinner and Aaron Smith, of the Loughborough University Institute for Sport Business, run the rule over some of the current trends that are driving change and creating new opportunities across the sport business education sector.
The organising committee for the Tokyo 2020 Olympic and Paralympic Games has today (Monday) finalised its selection of 30 ‘Live Site’ venues by adding one more destination to the previously announced lis…