HomeEventsGlobal

ESPN International | What makes a great host city experience for a broadcaster?

Rodolfo Martinez, vice-president, production and operations at ESPN International and ESPN Deportes, has spearheaded the sports broadcaster’s on-site coverage of five editions of the Olympic Games and five Fifa World Cups. Here he offers a glimpse of the challenges that have to be overcome when working in different host cities.

NIZHNY NOVGOROD, RUSSIA - JULY 06: A paddington bear toy is seen on top of a Television camera during the 2018 FIFA World Cup Russia Quarter Final match between Uruguay and France at Nizhny Novgorod Stadium on July 6, 2018 in Nizhny Novgorod, Russia. (Photo by Alexander Hassenstein/Getty Images)

To access this content requires a subscription

Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com

Most recent

Fan excitement over the acquisition of the star free agent has fueled the MLB club to what is by far the league's largest per-game attendance increase. But Paul Hagen examines how the organization is already thinking long-term and looking to sustain fan engagement over Harper's entire 13-year deal.

Richard Heaselgrave, Tennis Australia's chief revenue officer, tells Adam Nelson how pivoting the first grand slam of the tennis season away from tennis has helped the event to grow dramatically over the past five years.

MLB club's annual initiative forges a new model for community outreach within the sports industry. Eric Fisher examines the impact both in and out of the organization.

Three-times World Series winners the San Francisco Giants are turning property developers with the Mission Rock mixed-use development across the way from their Oracle Park home. Barry M. Bloom examines a project 15 years in the making.