In this month’s issue we cover the following: MLB – teams pursue local strategies to deal with national attendance struggles IOC – inside the Olympics' new licensing programme JACKSONVI
Our latest on Covid-19
Office Center supports FC Groningen as main shirt sponsor for ‘indefinite period’
Office supplier company Office Center has extended its main shirt sponsorship with Dutch Eredivise club FC Groningen indefinitely
Viagogo could be forced to sell all or part of StubHub
UK regulators concerned about consumer impacts from large-scale ticketing merger
Rugby League World Cup CEO says postponement is ‘an option’
Jon Dutton, chief executive of the 2021 Rugby League World Cup, which will take place in England, has admitted the tournament could be postponed by 12 months due to the ongoing impact of Covid-19, although…
Matchroom ‘working hard’ to bring fans to four events at Wembley Arena
Matchroom Boxing has announced that it will host four events at Wembley Arena in London across a six-week period in October, November, and December
Chinese Super League final crowd could hit 10,000
Up to 10,000 fans could attend each leg of the Chinese Super League final next month, the Chinese Football Association secretary-general has told news agency AFP
Round-Up: Athletes from heavily-infected countries clear for Olympics, Red Bull sponsors Chinese athletics, and more
IOC president Thomas Bach said athletes will not be stopped from taking part in next year's Olympics because of heavy Covid-19 outbreaks in their home countries - Kyodo News
DP World continues to see value in sport sponsorship
Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.
ESL’s latest deals show that esports and traditional media can work in harmony
The influence of traditional sports executives is growing at esports rights-holders, leading to deeper partnerships with legacy media companies. Callum McCarthy reports.
Sponsors warm to cricket ahead of Australian summer, although challenges lie ahead
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.
WATCH NOW: Technology, fan engagement, and data – writing the new rules of sponsorship
In SportBusiness' latest webinar, top industry executives came together to discuss the role of technology, fan engagement, and data in sports sponsorship. You can watch the webinar for free here.