In this month’s issue we cover the following: MLB – teams pursue local strategies to deal with national attendance struggles IOC – inside the Olympics' new licensing programme JACKSONVI
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Read Now | SportBusiness Review, November 2020
In this month's issue..
SportBusiness Review November 2019
In this month's issue..
LPGA of Korea Tour reveals 31-event calendar with record KRW28bn prize money
The Korean Ladies Professional Golf Association has announced its LPGA of Korea Tour schedule for 2021, its largest yet with 31 events and total prize money of KRW28bn (€21m/$25m), its highest total e…
Fans warned over Euro 2020 ticket refunds if matches move countries
Football fans hoping to attend this summer’s rescheduled Uefa European Championships have been told they will be offered refunds if matches are held behind closed doors or at a reduced capacity, although s…
Round-Up: Suning in talks over Inter stake, Adidas launches CNY kits, Thai Open ‘safe to proceed’, and more
Chinese conglomerate Suning is looking to sell a stake of up to 40 per cent in its Italian Serie A football club Inter Milan, and is in talks with UK-based private equity firm BC Partners - Reuters/CNA
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Study: 49% of 2020 World Championships, multi-sports games cancelled
Just under half of all major World Championships and multi-sport games that were scheduled to take place in 2020 were cancelled as a result of the Covid-19 pandemic, according to a new event hosting study
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.
Football Association’s Swarbrick looks for silver lining in “tough” 2021
Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.
Third time’s a charm? | Fan Controlled Football looks to succeed where XFL and AAF failed
Fan Controlled Football, set to debut next month, will feature a unique style of play and a more conservative business model. US Editor Eric Fisher asks if it can succeed where the second edition of XFL and the Alliance of American Football failed.