Home

SportBusiness Review December 2018

In this month’s issue we cover the following:

EUROPEAN SUPER LEAGUE – our deep dive into the commercial and legal impediments to Europe’s biggest football clubs following through on their ever-present threat

GARRY COOK – ex-Man City chief executive positions himself as ambassador between football and esports

FORMULA ONE – motorsport series impressed by the results of biometric tests around race broadcasts

NHL – why the league is scheduling ever more European Games of the Week

ALLIANCE OF AMERICAN FOOTBALL – why legalised gambling might make all the difference to the challenger competition

W SERIES – inside the commercial plans of another challenger brand, the all-female motorsport W Series

TITLE SPONSORSHIP – what rights-holders can gain – and lose – from signing over their key IP

SAILGP – Sir Russell Coutts believes his new sailing league can avoid the flaws of America’s Cup and create a new business model for the sport

FANATICS – Q&A with Masanori Kawana, managing director of Fanatics Japan, about the challenges and opportunities of merchandising in Asia.

IOC/IPC – why bundling its sponsorship rights with the Olympics is a ‘huge’ opportunity for the International Paralympic Commmittee

…plus columns from Tim Crow and Richard Gillis.

To download the complete issue click here.

Most recent

Craig Sloan, executive vice-president of Home Team Sports, the Fox Sports-owned sales unit serving dozens of regional sports networks, details historic changes coming to advertising on sports television.

In the face of severe fiscal losses after the coronavirus pandemic, SportBusiness asked sports industry insiders what they think the prospects are for rights-holders, and what must be done to emerge from the Covid-19 crisis stronger than before.

Second of a two-part report from the APOS 2020 Virtual Series, the online incarnation of the leading Asia-Pacific media, telecoms and entertainment industry conference hosted by Media Partners Asia.

NFL team the San Francisco 49ers are ready to play an active role in helping Leeds United become a Premier League force both on and off the field following the club's promotion to English soccer's top flight. SportBusiness speaks to 49ers Enterprises president Paraag Marathe.