In this month’s issue we cover the following:
EUROPEAN SUPER LEAGUE – our deep dive into the commercial and legal impediments to Europe’s biggest football clubs following through on their ever-present threat
GARRY COOK – ex-Man City chief executive positions himself as ambassador between football and esports
FORMULA ONE – motorsport series impressed by the results of biometric tests around race broadcasts
NHL – why the league is scheduling ever more European Games of the Week
ALLIANCE OF AMERICAN FOOTBALL – why legalised gambling might make all the difference to the challenger competition
W SERIES – inside the commercial plans of another challenger brand, the all-female motorsport W Series
TITLE SPONSORSHIP – what rights-holders can gain – and lose – from signing over their key IP
SAILGP – Sir Russell Coutts believes his new sailing league can avoid the flaws of America’s Cup and create a new business model for the sport
FANATICS – Q&A with Masanori Kawana, managing director of Fanatics Japan, about the challenges and opportunities of merchandising in Asia.
IOC/IPC – why bundling its sponsorship rights with the Olympics is a ‘huge’ opportunity for the International Paralympic Commmittee
…plus columns from Tim Crow and Richard Gillis.