Rational calculation and strategic planning mark ideal hosts for the UCI
The International Cycling Union (UCI) has established one of the industry’s most innovative competition calendars, with its portfolio of events including the UCI Road World Championships, which took place most recently in September in Innsbruck, Austria. UCI business development manager Jérôme Lacroix explains how the body has honed its host city selection process.
INNSBRUCK, AUSTRIA - SEPTEMBER 29: Winner Anna van der Breggen of the Netherlands on the finish line during the Women Elite Road Race of UCI 2018 Road World Championships on September 29, 2018 in Innsbruck-Tirol, Austria. (Photo by Andrea Kareth /SEPA.Media /Getty Images)
The UCI is debuting a new annual event in China that brings BMX Freestyle and Mountain Bike Eliminator trials to urban settings. Rob Ridley examines the potential of two events that bring inner-city architecture into play.
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.