SOCHI, RUSSIA - JUNE 26: One lone fan of Australia holds of Australia scarf amongst the fans of Peru during the 2018 FIFA World Cup Russia group C match between Australia and Peru at Fisht Stadium on June 26, 2018 in Sochi, Russia. (Photo by Dean Mouhtaropoulos/Getty Images)
The Chinese State Council’s September revision of the country’s sports strategy includes changes that will be critical to note for domestic and overseas sports industry players. Sports industry academic Daniel Zhang analysed the new plan for SportBusiness.
Mark Waller joined McLaren Racing in May from the NFL, becoming the British motorsport team's managing director of sales and marketing. He's relishing his new role, and sees opportunities to drive the business forward in adding consumer-facing sponsors, creating more digital content, and expanding the team's already impressive esports programme.
Paolo Barelli, the president of the Ligue Européenne de Natation (LEN), aquatics’ European body, has expressed his confidence in the sport’s European Championships in Rome being part of Munich’s 2022 m…
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.