In 2022 the IOC will stage an event in Africa for the first time, in the Sengalese capital Dakar. Will the Youth Olympic Games represent a milestone for sports events on the continent? SportBusiness investigates.
Denver is keen to bounce back after its “unconventional” hosting model proposed for the 2030 winter Olympics failed to progress to candidate city stage. However, what does Colorado’s mile-high city have to offer in sporting terms? Bradley Rial investigates.
Paolo Barelli, the president of the Ligue Européenne de Natation (LEN), aquatics’ European body, has expressed his confidence in the sport’s European Championships in Rome being part of Munich’s 2022 m…
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.