FEI World Equestrian Games provide a lesson in logistics
The International Federation for Equestrian Sports (FEI) undertook an immense logistical challenge for the 2018 World Equestrian Games. SportBusiness asks what other federations could learn from their experience.
In an exclusive interview, Charlie Stillitano, executive chairman of Relevent Sports speaks to Callum McCarthy about the ICC, his attempts to bring LaLiga matches to the US and his deep-rooted passion for the sport.
Paolo Barelli, the president of the Ligue Européenne de Natation (LEN), aquatics’ European body, has expressed his confidence in the sport’s European Championships in Rome being part of Munich’s 2022 m…
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.