SportBusiness Review highlights 10 executives whose work indicates the direction of the sports business in 2019 and beyond
Open golf championship...
LaLiga club wants NWSL...
Coca-Cola GB’s three-and-a-half-year deal with the Premier League is the largest sponsorship deal the UK branch of the company has ever signed and the first it will activate across its entire portfolio. Ben Cronin examines why the brand is partnering with the league and what it means for the Premier League’s multi-sponsor approach.
The agreement the Premier League struck in June with Amazon for one of two packages of rights unsold in its January auction – telco BT picked up the other – has to be one of the most important ever.
Legalised betting | US sport is sitting on a goldmine but squabbling stakeholders could limit earnings
Legalised sports betting in the US looks set to become a multi-billion-dollar activity. But disputes could nobble the business before it gets out of the blocks.