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SportBusiness Review October 2018

In this month’s issue we cover the following:

COCA-COLA – drinks company buys global EPL rights to push multiple brands in UK

RYDER CUP – is format innovation good for golf’s crown jewel?

PARIS SAINT-GERMAIN – football club strengthens global ambitions with Jordan brand partnership

SPORTBUSINESS SUMMIT – twenty things we learned at our inaugural conference in Miami

NEW ZEALAND ALL BLACKS  – rugby team looks to international partners to turn heritage into commercial returns

FRENCH FOOTBALL – FFF seeks regional sponsorship deals and licensing partnerships to capitalise on World Cup win

UEFA – early Nations League matches win over (most of) the doubters

STRIVE – IMG hedges its bets with OTT safety net

PHILADELPHIA EAGLES – Super Bowl winners trade quick gains for long-term commercial stability

OPPORTUNITY KNOCKS – four stakeholders talk about the opportunities of a legalised US betting market

To download the complete issue click here.

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