SportBusiness Review October 2018

In this month’s issue we cover the following:

COCA-COLA – drinks company buys global EPL rights to push multiple brands in UK

RYDER CUP – is format innovation good for golf’s crown jewel?

PARIS SAINT-GERMAIN – football club strengthens global ambitions with Jordan brand partnership

SPORTBUSINESS SUMMIT – twenty things we learned at our inaugural conference in Miami

NEW ZEALAND ALL BLACKS  – rugby team looks to international partners to turn heritage into commercial returns

FRENCH FOOTBALL – FFF seeks regional sponsorship deals and licensing partnerships to capitalise on World Cup win

UEFA – early Nations League matches win over (most of) the doubters

STRIVE – IMG hedges its bets with OTT safety net

PHILADELPHIA EAGLES – Super Bowl winners trade quick gains for long-term commercial stability

OPPORTUNITY KNOCKS – four stakeholders talk about the opportunities of a legalised US betting market

To download the complete issue click here.

Most recent

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Abu Dhabi is using UFC's 'Fight Island' as a pilot project to determine if it can expand the event's 'safety bubble' model to include spectators. SportBusiness speaks to Ali Hassan Al Shaiba, executive director of tourism and marketing for the city's Department of Culture and Tourism.

Tom King looks at how China is getting its sporting calendar back on track, and how the global health crisis has affected some of the weaker industry players in the country.

The Abu Dhabi government has turned the majority of Yas Island into a ten-square-mile safe zone just for the UFC, with each of the 2,500 people on site being tested for Covid-19 on five separate occasions during their stay.