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IOC develops global e-commerce platform to build licensing programme between Games
Havaianas flip-flops were the biggest selling licensed product at the Rio 2016 Olympic Games with 2.5m pairs sold. (Photo by Harry How/Getty Images)
US Polo Association punches above its weight with $1.6bn licensing programme
• National polo federation generated $1.6
Rule yourself | The IOC’s athlete marketing restrictions risk death by a thousand cuts
The IOC and the German Olympic Sports Confederation have been forced to relax the implementation of Rule 40 governing athlete endorsements in Germany after the country’s federal cartel office took action against them. Ben Cronin looks at the gradual erosion of the rule and the implications for the IOC’s TOP sponsorship programme
Kevin Roberts Comment: A new SportAccord will be at the mercy of the IOC
In the end it was inevitable. As Marius Vizer stood amidst the smoking, smouldering ruins of SportAccord, the freshly re-elected president knew that he had no choice but to quit.