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Super signings: How super clubs monetise superstar athletes

Athletes like LeBron James and Cristiano Ronaldo can move the needle like no others. Bob Williams spoke to a number of industry experts to discover how exactly clubs can monetise their prize possessions.

LISBON, PORTUGAL - MAY 24: Cristiano Ronaldo of Real Madrid celebrates scoring their fourth goal from the penalty spot during the UEFA Champions League Final between Real Madrid and Atletico de Madrid at Estadio da Luz on May 24, 2014 in Lisbon, Portugal. (Photo by Lars Baron/Getty Images)

Athletes like LeBron James and Cristiano Ronaldo can move the needle like no others. Bob Williams spoke to a number of industry experts to discover how exactly clubs can monetise their prize possessions.

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