Tim Crow reflects on the use of VAR in Russia 2018 and why sponsors will be considering it in future tournaments.
Dan Haddad | No need for review – why VAR sponsorship is a dud
Daniel Haddad, head of commercial strategy at the Octagon agency, sees little merit in sponsorship proposals around Video Assistant Referee (VAR) technology, the application of which has only detracted from the fan experience
Tim Crow: Fifa needs to restore its sponsorship appeal, but Qatar 2022 makes a clean-up tricky
Fifa’s 2017 Financial Report, published back in December, took many people by surprise.
TIM takes Coppa Italia title rights for the 2021 final
Lega Serie A has added the title rights to the 2021 Coppa Italia final to its long running association with telecoms operator Telecom Italia (TIM)
Samsung sponsors FIGC to promote premium TVs pre-Euros
Samsung Electronics Italia has signed as a second-tier sponsor of the Italian Football Federation (FIGC)
Argentina becomes first national team to launch fan tokens via Socios.com
Argentina will become the first national football team to launch a fan token through the Argentine Football Association’s deal with blockchain provider Chiliz.
Broadcast plans outlined for DFB Pokal final, president Keller offers resignation
The German Football Federation (DFB) has unveiled the broadcast details for tomorrow’s (Thursday’s) DFB Pokal final, which will be streamed via the governing body’s official YouTube channel in countries witho…
FC Cincinnati hails TQL Stadium as ‘the next jewel in the crown of Queen City’
FC Cincinnati will begin the next major stage of its rapid growth trajectory this weekend when the club stages its first game at the state-of-the-art $250m, 26,000-capacity TQL Stadium. Club president Jeff Berding speaks to Bob Williams about the project.
Georgiou: Electric GT strategy demonstrates value of Discovery+
Andrew Georgiou, president of Discovery-owned broadcaster Eurosport, tells Adam Nelson about the company's investment in the FIA Electric GT Championship series and describes how the launch of Discovery+ earlier this year has given the company a platform to "connect all the different stories we're telling."
Patrick Keane on the Action Network’s expanding ambitions
In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Patrick Keane, chief executive of the Action Network, which just completed a major deal in which it will be acquired by Danish sports betting media group Better Collective. Eric and Chris also discuss Verizon’s deal to sell its digital media assets to Apollo Global Management, Genius Sports’ furious run of dealmaking that includes a $200m agreement to acquire data tracking and visualization company Second Spectrum, new Covid-19 protocols in New York state that allow normal seating at outdoor stadiums for vaccinated fans, and recent turmoil surrounding the National Hockey League’s New York Rangers.
Sinclair heightens push for regional direct-to-consumer offering
Facing rising pressures both financially and from distributors, Sinclair Broadcast Group is accelerating its efforts to introduce a direct-to-consumer offering early next year for its regional sports content. US Editor Eric Fisher reports.