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Washington Capitals’ inaugural Stanley Cup triumph leads to commercial uplift ‘across board’
NHL team broke e-commerce…
“We are not interested in the discussion of integrity fees” | Keith Wachtel, NHL
The National Hockey League has been swift to capitalise on the repeal of PASPA and the subsequent legalisation of gambling in some US states. Starting next season, the organisation will introduce puck and player tracking to create more in-play betting markets around its content. SportBusiness speaks to the league’s chief revenue officer and executive vice-president, global partnerships, Keith Wachtel.
The new EU Copyright Directive leaves sports rights-holders dissatisfied
The new EU Copyright…
New venue selection model delivers £4.5m of revenue growth for Rugby League World Cup
Ahead of the 2021 Rugby…
Sponsorship is no joke
Q. What’s the difference between Aeroflot and a Scud missile?
A. Aeroflot has killed more people.
Visa’s commitment to women’s football lays down a challenge for other sponsors
Every so often, a moment changes the sports marketing world forever. Some moments happen behind closed doors, and only reveal their significance later. Others literally shake the world instantly. Another one of those moments might just have happened, in women’s football.