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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Sponsorship is no joke
Q. What’s the difference between Aeroflot and a Scud missile?
A. Aeroflot has killed more people.
Tim Crow: Fifa needs to restore its sponsorship appeal, but Qatar 2022 makes a clean-up tricky
Fifa’s 2017 Financial Report, published back in December, took many people by surprise.
Flamengo signs up Total in two-year deal
Brazilian football club Flamengo has agreed an official sponsorship deal with multi-national oil and gas company Total
Kappa takes over Mainz kit supplier role from Lotto
Italian sports brand Kappa has signed as the new kit supplier to German Bundesliga football club FSV Mainz 05 for five years from next season
Forex brand FBS signs global deal with Barcelona
Online trading platform FBS has signed a global sponsorship deal with LaLiga club Barcelona for four-and-a-half years, through 30 June 2024
Fortuna Düsseldorf extend with shirt sponsor Henkel
German Bundesliga football club Fortuna Düsseldorf has extended its main sponsor contract with German chemical and consumer goods company Henkel.
Teams in prime US travel destinations mine tourists for ticket sales boosts
Rick Snider looks at how pro teams in key US markets are engaging tourists in order to boost attendance numbers.
Ex-adidas marketing chief McCammon wants to make Excel Esports a ‘truly British’ product
The appointment of adidas’ former director of global marketing Robin McCammon to the role of chief commercial officer at UK-based esports organisation Excel Esports, announced in January, appeared to b…
2020 Youth Olympics give Lausanne chance to take lead in driving ‘new Games’ era
Lausanne is home to dozens of sports organisations but, until recently, its event-hosting capabilities and ambitions have been relatively modest. How will the 2020 Winter Youth Olympic Games change the landscape? Bradley Rial reports.
‘Our ambition is to have the two best teams in the world’ – why OL Groupe has taken over Reign FC
The NWSL is entering a new era in 2020 following the takeover of Reign FC by OL Groupe, the parent company of French women’s soccer team Olympique Lyonnais Féminin. Bob Williams spoke to new Reign FC COO Vincent Berthillot about the strategy behind the move.