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‘Footfall is our friend’ | Fiserv Forum allows Bucks to transition to ‘real estate and content company’

The Milwaukee Buck's brand new Fiserv Forum opens on 26 August. Ben Cronin speaks to executives from the team about how the new arena and an adjoining entertainment district are designed to cater for a year-round calendar of sport, entertainment and festivals and how the inclusion of 100 residential properties will see the team transition to being a real estate company. 

Bucks president Peter Feigin, outside the Fiserv Forum

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