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The Scudamore years | International expansion and the 39th game
Trailblazers | The sports executives setting the industry’s direction of travel
SportBusiness Review highlights 10 executives whose work indicates the direction of the sports business in 2019 and beyond
SportBusiness Consulting Global Media Report 2018
The 2018 edition of the...
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FC Barcelona makes women’s football the core of its US commercial drive
LaLiga club wants NWSL...
The Scudamore years | Media rights sales
Scudamore’s former media advisor Phil Lines argues that his old boss could be directly credited with creating a formal tender process for the selling of the league’s rights and for professionalising the...
The Scudamore years | The search for a successor
The Premier League has expanded at such a precipitous rate under Richard Scudamore’s leadership that most experts seem to agree that it will need to appoint more than one person to replace the outgoing c...
The Scudamore years | Sponsorship
From a sponsorship perspective, Peter Daire, founding partner at sports rights and marketing agency Sport Collective, thinks Scudamore ought to be remembered more for the partnerships the Premier League r...