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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
The Scudamore years | Sponsorship
From a sponsorship perspective, Peter Daire, founding partner at sports rights and marketing agency Sport Collective, thinks Scudamore ought to be remembered more for the partnerships the Premier League r…
The Scudamore years | Media rights sales
Scudamore’s former media advisor Phil Lines argues that his old boss could be directly credited with creating a formal tender process for the selling of the league’s rights and for professionalising the…
Charlotte on brink of being awarded MLS team
The city of Charlotte, North Carolina, is on the brink of being awarded Major League Soccer's 30th team, with an announcement possibly being made on December 17 according to multiple reports
Incoming Premier League CEO Pemsel resigns before starting job
David Pemsel, the Premier League’s incoming chief executive, has resigned before starting the job, following newspaper disclosures about his private life.
FC Cincinnati gains new minority owners, $100m investment boost
Major League Soccer team FC Cincinnati has succeeded in its aims to gain new equity investment to help fund its construction plans, which are an approximate $285m for a new stadium and training ground.
Atlanta United parent company AMBSE buying minority stake in Aberdeen FC
AMB Sports and Entertainment (AMBSE), the parent company of Major League Soccer team Atlanta United and the National Football League's Atlanta Falcons, has bought a minority stake in Scottish Premiership …
Wizards deploy multi-pronged strategy to develop Japanese fandom
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Focused activations | Ben Stokes’ tweet helps Specsavers make the most of its ECB partnership
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.
Best Partnership of the Year by SportBusiness Award – Manchester City and SAP
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.
Best Partnership of the Year by SportBusiness Award – Real Madrid And Emirates
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.