Wimbledon’s long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. In part three, Ben Cronin speaks to Alexandra Willis, head of communications, content & digital to investigate the grand slam's more permissive approach to activation online.
The Business of Wimbledon: Brand and Media
Wimbledon's long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. Ben Cronin speaks to Mick Desmond, commercial and media director for the All England Club (AELTC) and James Ralley, head of marketing, commercial and hospitality about how this strategy boosts the value of its media rights.
BeIN hits out at scaremongering and insists it’s ‘business as usual’ despite Saudi blockade
BeIN Media Group, the Qatari broadcaster, has hit out angrily at media reports suggesting beIN Sports channels are being blacked out in the Middle East and North Africa as a consequence of the Saudi Arabia-led economic blockade of Qatar. Frank Dunne and Robin Jellis report.
Therabody signs as ATP Tour supplier
Wellness technology brand Therabody has signed as the official recovery partner of tennis' ATP Tour
Marriott Bonvoy named Australian Open’s hotel partner, adds Barty as ambassador
Hotel chain Marriott Bonvoy has been named as the official hotel partner for tennis’ 2022 Australian Open, as well as the lead-in tournaments for the Grand Slam event.
Raducanu signs with Dior in latest high-profile endorsement deal
US Open tennis champion Emma Raducanu has joined luxury fashion house Dior as an ambassador
ITF and Kosmos Tennis agree Davis Cup fan token deal with Chiliz
The International Tennis Federation and its commercial backer Kosmos Tennis have agreed with a deal with blockchain provider Chiliz to launch an official Davis Cup fan token on the Socios.com platform
Webinar replay | Understanding NFTs and the value proposition for sport
In this recording of a webinar which ran on November 24, SportBusiness speaks to the experts to understand how sports organisations can structure their NFT offerings to deliver the maximum commercial returns, while also ensuring they don’t alienate their fans.
Nascar racing at full speed to establish significant presence in the metaverse
Nascar managing director of gaming and esports Nick Rend tells SportBusiness why the stock car series is placing as much of a priority on establishing an all-encompassing digital presence as one in the physical world. Bob Williams reports.
Sorare’s Nicolas Julia and Ryan Spoon on advancing the market for NFTs
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Sorare chief executive and co-founder Nicolas Julia and chief operating officer Ryan Spoon. Fisher and Russo also discuss the record-setting naming rights agreement in Los Angeles, California, between Anschutz Entertainment Group and cryptocurrency company Crypto.com, global sports data company Sportradar’s large-scale contract renewal with the National Basketball Association, and Fenway Sports Group’s advancing efforts to purchase the National Hockey League’s Pittsburgh Penguins.
“Right time, place and approach” | Detroit City FC caps remarkable rise with move to USL
Detroit City FC co-owner and chief executive Sean Mann speaks to SportBusiness about the club's rapid rise up the US soccer pyramid and plans for the future in the USL. Bob Williams reports.